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Meetup // network of local groups
 
Marketing, Full Time    New York    Posted: Tuesday, March 12, 2019
 
   
 
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Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements, & chance encounters become lifelong connections. Meetup brings people together to create thriving communities something that couldnt be more important right now in our world, & in the tech industry.

We are looking for an experienced SEM/SEO Manager for our Marketing team. Your main responsibility will be to own the growth of traffic & revenue with a large focus on growth inside & outside the US.

KEY RESPONSIBILITIES

  • Oversee & guide Search strategy
  • Identify the keyword, & keyword phrases, to be targeted with the goal of page one rankings (web & mobile)
  • Use detailed analytics to understand customer segments & performance in order to best expand & optimize search campaigns
  • Perform day-to-day campaign optimization & management for Google, Bing, Yahoo
  • Keyword research, analysis, bid management, budget allocation
  • Optimize copy & landing pages for paid search engine marketing & search optimization marketing campaigns
  • Ads, keyword, ad groups & landing page development
  • On-site & off-site optimization recommendations & implementation
  • Competitive analysis & market research
  • Manage the SEM budget & allocate effectively within engines, campaigns, & keywords
  • Monitor & analyze competitor activity & marketplace trends & adjust plans accordingly
  • Use best practices & test-and-learn initiatives to optimize search engine performance
  • Drive profitability via growth, optimization, creative testing & landing page testing
  • Responsible for writing copy for all text based search ads & landing pages
  • Set expectations & roadmap to achieve SEM KPIs to drive qualified traffic & acquisitions
  • Daily, weekly, monthly campaign analytics, performance & reporting
  • Manage campaigns towards CPA/ROAS & acquisition KPIs
  • Work with Product teams to develop a comprehensive SEO strategy for both Organizer & Member acquisition.
  • Drive the SEO strategy for marketing team

REQUIRED QUALIFICATIONS

  • 8+ years experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) & Search Optimization Marketing with a focus on performance marketing campaigns (CPA, CPL, ROI, ROAS.)
  • Strong interpersonal & verbal communication skills.
  • Excellent organizational skills & the ability to juggle multiple responsibilities.
  • Strong command / expertise in managing bid optimization platforms (DART Search, Kenshoo, Marin.)
  • Advanced MS Excel fluency required (pivot tables, charts, vlookup, sumifs.)
  • Experience in leveraging site analytics programs for SEM & SEO analysis / insights (Google Analytics, Omniture, CoreMetrics.)
  • Familiarity with SyFu, SEM Rush, etc
  • Bachelors degree

If your experience fits some but not all of whats listed, wed still love to hear from you!

Our team is bold, supportive, & passionate about bringing people together in real life to create community for everyone. We care about moving fast, real-world change, & building diverse, dynamic teams. You in?

 
 
 
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