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FanDuel // one-day fantasy sports
 
Marketing, Full Time    New York, New York    Posted: Thursday, September 01, 2022
 
   
 
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JOB DETAILS
 

ABOUT FANDUEL GROUP

FanDuel Group is a world-class team of brands & products all built with one goal in mind  to give fans new & innovative ways to interact with their favorite games, sports, teams, & leagues. Thats no easy task, which is why were so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means well never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance & paid leave policies, were committed to making sure our employees get as much out of FanDuel as we ask them to give.

Our brands include:

  • FanDuel  A game-changing real-money fantasy sports app
  • FanDuel Sportsbook  Americas #1 sports betting app
  • TVG  The best-in-class horse racing TV/media network & betting platform
  • FanDuel Racing  A horse racing app built for the average sports fan
  • FanDuel Casino & Betfair Casino  Fan-favorite online casino apps
  • FOXBet A world-class betting platform & affiliate of FanDuel Group
  • PokerStars The premier online poker product & affiliate of FanDuel Group

THE POSITION: 
Our roster has an opening with your name on it

FanDuel is looking for a Marketing Associate to help drive our CRM communication strategy & marketing initiatives. You will play a key role supporting FanDuels customer engagement programs. You will gain exposure to multiple brand verticals including but not limited to Fantasy Sports, Sportsbook, Casino & Racing, in addition to the product & engineering teams. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.  

THE GAME PLAN:
Everyone on our team has a part to play

  • Collaborate with various stakeholders to build key marketing campaigns that drive customer engagement & high value actions, using data driven insights & a strong understanding of business priorities
  • Help define the customer marketing strategy & roadmap to achieve ambitious engagement, retention, & reactivation goals
  • Contribute to planning & managing the customer proposition calendar to ensure the delivery of the right message, to the right customer, at the right time
  • Aid in improving process efficiencies & customer journeys by executing automated & triggered marketing campaigns 
  • Develop communication personalization across all marketing campaigns by leveraging data & our marketing tech stack
  • Utilize campaign, channel & client data to inform planning; clearly communicate key learnings, actionable insights, & recommend new opportunities to leadership
  • Cultivate extensive knowledge of our segmentation strategy
  • Contribute to QA efforts on all CRM channels to ensure all campaigns are accurate, render properly, adhere to channel best practices & provide our customers with the best journey experience possible
  • Conduct A/B testing to track business impacts, analyzing the data & extracting key insights
  • Become a systems expert, cultivating extensive knowledge of our marketing tech systems
  • Aid in execution, creation, email coding, campaign setup, QA, deployment, channel optimization & reporting within the full CRM lifecycle 

THE STATS:
What we're looking for in our next teammate

  • 1-3 years of experience in email and/or mobile marketing, with experience creating & managing campaigns from start to finish 
  • Bachelor's Degree preferred
  • Aptitude for coding & technical projects
  • Advanced proficiency manipulating data & performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.)
  • Meticulous attention to detail, outstanding organizational skills, project management skills, & ability to multi-task & prioritize
  • Experience running & analyzing marketing campaigns, timelines & deployment in a robust business
  • Excellent team player with strong collaborative skills & the ability to work cross-functionally, a self-starter & a quick learner
  • Knowledge & experience of data & marketing functionality of at least one email service provider (experience with Braze & Movable Ink strongly preferred)
  • Strong analytics skills using data to tackle problems & translate results into recommendations
  • Strong understanding of HTML & CSS
  • Comfortable with querying & logic (SQL knowledge a plus)
  • Knowledge of Photoshop preferred
  • Strong grasp of Email Marketing metrics
  • Has a positive attitude & loves opportunities to collaborate with others
  • An avid sports & gaming fan, & have played FanDuel or competitive products
  • Willing to work nontraditional hours, including weekends & evening shifts 

THE CONTRACT: 
We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting & fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship & professional development resources to help you refine your game
  • Flexible vacation allowance to let you refuel
  • Hall of Fame benefit programs & platforms

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.

#LI-Hybrid

 
 
 
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