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Cockroach Labs // open-source database software
Marketing, Full Time    New York City or San Francisco, CA    Posted: Thursday, February 11, 2021
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Databases are the beating heart of every business in the world.

Cockroach Labs is the creator of CockroachDB, the most highly evolved cloud-native, distributed SQL database on the planet that scales fast, survives anything, & thrives anywhere. We created CockroachDB to unshackle teams from the constraints of their database. Join us on our mission to enable every developer to build world-changing applications!

About the Role

With the recent introduction of our cloud database-as-a-service offering, CockroachCloud, Cockroach Labs has opened up a new channel of direct purchase of our products by individuals & small teams of developers & operators. That product is seeing explosive growth, & we are looking for a Program Lead to help accelerate the awareness, adoption, & ongoing expansion of CockroachCloud with this audience. In this role you will plan, execute, & continuously improve our integrated marketing activities for CockroachCloud across the entire customer lifecycle from generating broad-reaching awareness, to helping users sign-up & quickly see value from our free services,  to targeted conversion & upsell campaigns that increase the breadth & depth of our relationship with each user. 

You will

  • Help define, drive, & iterate on the go-to-market strategy & activities for CockroachCloud
  • Drive the customer lifecycle of a users self-service journey from acquisition to usage & expansion 
  • Partner with  Product Marketing to define the messaging, engagement, & goals for marketing programs
  • Partner with Growth Marketing & Developer Relations to create & execute acquisition campaigns  
  • Partner with Product Management team to design & test programmatic onboarding programs with minimal human touches
  • Run A/B & multivariate tests to optimize our activities & to identify new opportunities to improve customer acquisition, retention, & expansion 

You have

  • 5+ years marketing SaaS or self-service developer tools
  • Superior program management skills; result-focus with superb execution & follow-through; high attention to detail
  • Strong analytical skills & experience using testing to optimize conversions
  • Excellent skills in marketing communications for technical audiences
  • Ability to work cross-functionally & manage a diverse set of stakeholders

The Expectations

In the first 30 days, you will assess the CockroachCloud sign up experience & learn about the CockroachDB solutions, competitive landscape, & acclimate yourself with the DB buyer. During this time, you will engage with the other CockroachCloud team members across Product Marketing & Product Management. 

In the next 60 days, you will start your first test campaigns on user acquisition & onboarding while you continue to deepen your understanding of CockroachDB.

After 3 months, you will be fully engaged with the CockroachCloud marketing programs & own the planning & execution of new user acquisition & growth campaigns.

The Team

Reporting to Maria Toft - Director of Demand Generation

As a "left-brained" marketer with a passion for building things to last, Maria says that joining Cockroach Labs as the Director of Demand Generation was a no-brainer. Maria is responsible for executing our multi-channel strategies (digital media, events, etc.) to drive prospect engagement & customer activation. Outside of work, you can find her walking her dogs, playing tennis, doing yoga, & exploring the beautiful nature in New York State. 

Our Benefits

  • 100% health insurance coverage (for you & your dependents!)
  • Paid parental leave (with baby bucks)
  • Flex Fridays
  • Flexible time off & flexible hours
  • Education reimbursement
  • Relocation support

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse & inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at

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