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Vimeo // platform for watching, uploading & sharing videos
Marketing, Full Time    New York City OR US-Remote    Posted: Thursday, April 21, 2022
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Vimeo is seeking an entrepreneurial Sr. Director of Performance Marketing to lead our team during a period of rapidly accelerating growth. This Executive will be a performance & data-savvy marketing expert with a track-record of success scaling online subscription businesses. This is an opportunity to own an integrated performance marketing strategy across multiple business units while working with some of the brightest business leaders in the industry!

The Sr. Director of Performance Marketing will lead B2B aspects of paid direct response media for Vimeo & its products. Reporting to the VP of user acquisition, the role will be responsible for the construction, testing & execution of strategies that will generate revenue at scale. They will be hands-on, an outstanding communicator, & will have proven leadership skills & past successes in traditional & non-traditional campaigns across a broad range of marketing channels. We seek an innovative leader to drive the evolution of Vimeos team of optimization & growth specialists!

What you'll do:

  • Build, own, & implement a robust performance marketing strategy
  • Drive a digital roadmap designed to significantly impact subscription-based customer acquisition & retention results
  • Lead digital marketing efforts across paid social, paid search, SEO, programmatic, affiliate, mobile/app, video, emerging, & cross-channel within a direct response environment
  • Supervise the planning, development & execution of a growing marketing budget, with a results-oriented approach.
  • Establish & manage day in & day out testing-and-learning plans to continuously optimize media investments
  • Report performance to senior leadership on a weekly, monthly, & quarterly basis, highlighting opportunities or trends for continuous improvement
  • Collaborate cross-functionally Partner closely with peers across the organization including the Brand, Content, Creative & Product teams, optimizing online conversion
  • Partner with the Marketing Analytics & Business Intelligence teams to drive iterations of media mix modeling, using data to inform decisions to drive Vimeos businesses

Skills & knowledge you should possess:

  • 10+ years of experience in performance marketing. Expertise with Google / Facebook / Instagram / Apple & other major performance marketing channels
  • Experience managing a large team, with a strong ability to inspire & coach, & a history of hiring, managing, & leading high-performing global teams
  • Proven track record using qualitative & quantitative data to develop actionable insights, & a detailed understanding of cross-channel attribution
  • Ability to think strategically across the short, medium & long term, while obsessing over the details, & a love of investigating evolving media trends & technology to serve your brand
  • Thoughtful, collaborative leadership with strong communication skills & the ability to influence others
  • Experience overseeing a large marketing budget, & holistically managing spend allocation across channels
  • Experience with a SaaS business environment & targeting SMBs


Vimeo (NASDAQ: VMEO) is the worlds leading all-in-one video software solution. Our platform enables any professional, team, & organization to unlock the power of video to create, collaborate & communicate. We proudly serve our growing community of over 260 million users from creatives to entrepreneurs to the worlds largest companies.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse & global community. Were proud to be an equal opportunity employer where diversity, equity, & inclusion is championed in how we build our products, develop our leaders, & strengthen our culture.

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