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TigerGraph // real-time graph analytics platform
 
Marketing, Full Time    Redwood City, California    Posted: Thursday, September 09, 2021
 
   
 
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Come build the future of data, analytics, & AI with us.

About TigerGraph:

TigerGraph is a platform for advanced analytics & machine learning on connected data. TigerGraph's core technology is the only scalable graph database for the enterprise. Its proven technology supports fraud detection, customer 360, MDM, IoT, AI, & machine learning. 

Fortune 500 organizations & the most innovative mid-size & startup companies choose TigerGraph to accelerate their analytics, AI, & machine learning:

  • Seven out of the top ten global banks use TigerGraph for real-time fraud detection. 
  • Over 50 million patients receive care path recommendations to assist them on their wellness journey. 
  • 300 million consumers receive personalized offers with recommendation engines powered by TigerGraph. 
  • TigerGraph reduces power outages by optimizing the energy infrastructure for 1 billion people. 

TigerGraph is headquartered in Redwood City, California

Your Role

We are looking for the leader to drive integrated marketing campaigns for demand generation & field marketing with a strong focus on Account-based Marketing for our rapidly growing marketing & sales teams.  You will report to the Sr. Director of Integrated Marketing & Demand Generation.

In this role your key responsibilities will include:

  • Design & deliver integrated marketing campaigns for in-person & digital channel execution with a focus on Account-Baed-Marketing for top priority accounts   
  • Lead the demand generation & field marketing team with team members driving virtual & field marketing events, nurture campaigns and  all paid social campaigns (LinkedIn, Twitter, Facebook, Google Adwords, Rollworks, & other display marketing)
  • Own the top-of-the-funnel marketing qualified leads (MQL) target for each quarter worldwide, with a focus on the Americas for direct execution & coordination with geo-marketing leaders in EMEA, the Asia Pacific, & Japan (APJ), & China (You own the worldwide number & are responsible for delivering it.) 
  • Team up product, partner & industry marketing to create campaigns to mine the current lead base (Hubspot, Salesforce) & to nurture leads generated from new sources with a focus on micro-segments based on industry, use case, topic/technology/interest
  • Lead the definition of new displacement & defensive campaigns with product marketing & partners, to position our strengths & leadership within the market
  • Define, rollout, & track cold outbound campaigns via Salesloft with a focus on industry, use case, topic/technology/interest, & events 
  • Lead your team to work closely with the SDR team to execute the campaigns (Inbound & Outbound) driving engagement within our lead base & then having the SDR teamwork on engaged leads to get meetings
  • Increase key email metrics such as open, click-through, conversion rates, & influenced ACV, by implementing testing methodologies.
  • Work with your team to build & maintain all the marketing automation workflows & define & report on campaign performance
  • Lead the analysis of campaign performance with reports & dashboards & drive recommendations for improvements & optimization of content, mix, frequency, etc. to exceed MQL generation & revenue goals
  • Own data management including database segmentation, lead list management/upload, & lead qualification processes in Hubspot & Salesforce
  • Other duties as assigned

About You:

Director of Demand Generation & Field Marketing wakes up every day thinking of the top of the funnel leads & middle of the funnel progression - if this is your passion & you enjoy committing to & delivering against aggressive growth targets, this is a perfect opportunity for you. 

Here are a few of the qualifications were looking for:

  • Minimum 10 years of demand generation experience working in a fast-growing, start-up environment (B2B preferred).  Experience in Account-Based-Marketing(ABM) is required for this role. 
  • Expert knowledge of Hubspot & Salesforce. 
  • Excellent written communication skills: you will be responsible for reviewing all of the campaign collateral from your teams such as direct response copy for email & landing pages.
  • Leadership experience in growing a database organically & generating MQLs for SDR execution. 
  • Expertise in understanding data, telling stories & executing across channels to create a customer-focused experience.

Requirements:

  • Bachelor's degree in related field. Years of equivalent experience may be substituted for the degree requirement.
  • 10+ years of experience in demand generation

Why Join

Here are a few reasons why you should consider joining us:

  • Innovationwere passionate about delivering truly innovative solutions for the enterprise database & analytics market;
  • Impactevery team member will be making a remarkable impact on the platform & our customers;
  • Equitywere one of the hottest pre-IPO startups in our industry & offer attractive cash & stock compensation.

Benefits & Perks

Here are some more reasons why you should consider joining us:

  • Insurance the best health, dental & vision insurance to keep you fighting fit;
  • Catered lunches catered lunches & a well-stocked kitchen;
  • Balance a recreation lounge, including ping-pong & foosball, & team outings.
 
 
 
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