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CarGurus // online platform for used cars
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Car shopping is complicated. At CarGurus, we use data & technology to make it simple, giving people the tools they need to confidently find, buy, finance, or sell a car. The best part? Our work makes a real impact. Were the most-visited car-shopping site in the US & we are growing fast in our international markets. Ready to come along for the ride?

CarGurus is looking to bring on a dedicated Head of SEO to lead our internal SEO product team incompetitor research, SEO testing roadmap development, & more. Youll report directly to the Head of Consumer Productat CarGurus & play a key role in cementing CarGurus as a top organic result for automotive search in the US & increasing share of voice in developing markets. SEO at CarGurus is a top priority & covers a broad scope of responsibilities beyond standard technical SEO, such as site speed (Core Web Vitals) & UGC.

What Youll Do:

  • Lead SEO team in long-term road-mapping & strategic initiatives
  • Monitor SEO performance across all CarGurus locales & subsidiaries, reporting regularly to the Executive Team
  • Assist with internal communication across teams to unblock/enable SEO product & engineering resources
  • Develop long-term UGC collection, analysis, & display strategies & assess their impact to SEO
  • Advocate (with Engineering) for Core Web Vitals improvements & site performance monitoring
  • Assist the Content team with ROI calculations & budget increase justification exercises
  • Lead annual organic traffic forecasting efforts across markets, in conjunction with SEO Team & Marketing Analytics
  • Always be aware of top competitors key product offerings, & how SEO can drive traffic to important CarGurus initiatives (e.g., Sell My Car) 

Who You Are:

  • 5+ years of product marketing, product management, or analytics experience (ideally some combination of all three)
  • 7+ years of SEO experience: ideally some in-house & enterprise-level experience
  • Experience leading teams, particularly content and/or engineering teams
  • Strong critical thinking skills - theres a lot of fluff about what works & what doesnt in the world of SEO, & your experience should allow you to know the difference
  • Passion for data, & testing new features or improvements
  • Willingness to take calculated risks, & justify them to relevant stakeholders
  • Ability to effectively liaison with internal teams, subsidiary partners, & executive team regarding SEO initiatives & progress
  • Good sense of humor & loves working in an unstructured, fast-paced environment 

CarGurus Culture: 

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women & other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat & see if you could be a great fit. 

At CarGurus, we invest in our peoples professional growth with everything from learning & development programs to tuition reimbursement. Want to work on projects that expand your skill set without sacrificing your work/life balance? You got it. We also strive to provide perks & benefits that employees actually care about like free lunch, commuter subsidies, & more. That includes equity in the companyour way of showing that we want you here for the long haul.

We work hard every day to build the worlds most trusted & transparent automotive marketplace, but trust & transparency dont just apply to our consumers. They extend to our talent, too. We aim to create a workplace where everyone feels they can bring the ultimate expression of themselves & their potentialwhere you dont just fit, you thrive. We dont discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. 

CarGurus employees in the US can choose to work from home / remotely for the duration of 2021, or participate in a phased return to our beautiful office spaces. We expect most roles to be in-office at least 3 days a week beginning January 2022. In addition to the US, CarGurus operates sites in Canada & the UK. We have offices in Cambridge, MA; Detroit, MI; Dublin, Ireland; San Francisco, CA & London, UK. Check out our careers page to learn more.


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