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Appian // business process management
Marketing, Full Time    McLean, Virginia    Posted: Monday, May 30, 2022
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At Appian, our marketers have the opportunity to tell stories of impact & innovation across a multitude of industries. Being a marketer at Appian means working with cool tech. It means coming up with creative ways to stand above the noise, then making it happen. It means working with amazing customer brands at the forefront of digital. Software that has a real impact on companies & consumers? At Appian, its more than an empty promise. Its what we do.

This position will work closely with key stakeholders in sales & marketing to develop, implement, & manage effective personalization programs that meet the growth objectives of the business with a strong emphasis on driving pipeline generation from a top target account list & accelerating existing opportunities. This role will report to the Senior Director of the Account-Based Marketing Center of Excellence (ABM CoE).

To be successful in this role, you will:

  • Work closely with sales & other marketing functions to to define, prioritize, implement, & refine a menu of available personalization services 

  • Take an agile approach to managing marketing programs to support changing priorties based on continually evolving customer & prospect needs

  • Build, rollout, & refine scalable processes for personalization service requests from the field & ABM managers & engage other marketing functions or service providers to action requests 

  • Ensure on-time, on-budget delivery of requests for ABM programs & personalization services while maintaining a high degree of quality work.

  • Research, implement, & launch new & innovative ABM technology & 3rd party services in collaboration with key stakeholders that drive scalability, accelerated delivery, & up level personalization services 

  • Measure & report on results of ABM marketing programs, campaigns, & services

  • Evangelize & support enablement efforts for new programs & services offered by the ABM CoE to drive adoption

Some of the tools & resources we will equip with you include:

  • Within your first few weeks of joining us, you will attend multi-day orientation & sales fast-start programs to provide a strong foundation of Appian core values, technology, messaging, available tools, & processes 

  • A tailored online Appian University plan to build the knowledge foundation established during the live onboarding programs

  • Introductions to stakeholders within the business that will help you better understand & prioritize programs

  • Mentorship & support from team members in the ABM Center of Excellence & the broader marketing team to accelerate success 

  • Project Management & other technology to support scale & acceleration of programs 

Basic qualifications:

  • 3-5 years Marketing experience, ideally within an Enterprise Software environment

  • Bachelors degree or equivalent experience required

  • Project management experience, preferred

About Appian

Before Appian was a company, it was an idea. Not about a product or a market, but about the culture needed to sustain innovation & value. Today, we help businesses build apps & workflows rapidly, with a low-code automation platform. 

Appian was founded on the belief that talented & passionate people, given the power & autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile & collaborative work environment where employees feel challenged, & all voices are heard. We value & encourage cross-departmental collaboration, & actively seek opportunities to better ourselves & others. Creating impact to us means that when we deliver results, were focused on lasting positive change. 

Join us.

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