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FanDuel is the leader in one-day fantasy sports.
Marketing, Full Time    New York    Posted: Monday, March 11, 2019
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Marketing Data Analyst, CRM & Retention

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, & leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, & TV/media, including FanDuel, Betfair US, DRAFT, & TVG. FanDuel Group has a presence across 45 states & 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, & Scotland.

About the role

We are looking for a Marketing Analyst to help drive our customer retention & marketing initiatives. You will be critical to the execution of marketing campaigns for our FanDuel Group products, with a particular emphasis on DFS. This is an exciting opportunity to use strategic thinking, technology & your analytical skills to drive customer engagement & create positive user experiences.

You will own the setup of FanDuels user segments in our Customer Data Platform. The segments will be used for campaigns across the email, mobile, onsite & digital channels. You will work closely with CRM team Marketing Specialists, campaign stakeholders & our data engineers on a daily basis to ensure our segments reflect the desired target audience, & are built for optimal system performance.

What youll do

  • Build & QA rules & audience segments in CRM campaign tools.
  • Manage business rules & campaign suppressions to ensure customer targeting quality.
  • Collaborate with CRM team on work flows & effective campaign execution strategy.
  • Assist in the management of test & control group set up in the CDP, & on occasion write SQL queries to analyze campaign tests.
  • Work with Marketing Technology focused engineering stream to coordinate enhancements to the CDP & troubleshoot any performance issues.
  • Monitor campaign metrics to help stakeholders understand the status of CRM programs.

What youll have

  • 2+ years in an operational role executing multi-channel campaigns, using a Customer Data Platform or similar tool. Experience with Redpoint or Braze is a plus.
  • Advanced SQL skills to extract & manipulate data.
  • A bachelor's degree in business, economics, computer science, or related field.
  • Analytical mindset with detail orientation, & an understanding of marketing concepts.

What you get in return

Beyond working with such a great team?

  • An exciting environment with real growth
  • Contribute to exciting products used by a highly passionate user base
  • Personal learning & development opportunities
  • Unlimited holiday allowance
  • 401K plan
  • Attractive healthcare plan

There's more, but we don't want to go on & on.

FanDuel is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgment or harassment. Our focus is on developing employees so that they reach their full potential.

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