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one-day fantasy sports
Marketing, Full Time    New York    Posted: Tuesday, April 16, 2019
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FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, & leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, & TV/media, including FanDuel, Betfair US, DRAFT, & TVG. FanDuel Group has a presence across 45 states & 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, & Scotland.

About the role

The Growth Marketing Manager, Sportbook will be responsible for driving revenue & customer value by cross-selling customers across all FanDuel Group products (Casino, Fantasy, Sportsbook, TVG) at the right time & right place. This is a critical role for the company that requires a strategic, deeply analytical, customer-focused, & tenacious professional. You will need to collaborate closely with Growth, Customer Marketing, Product, Analytics, & Commercial functions, & have the ability to influence a cross-functional & matrixed group.

What you'll do

  • Reporting: Work with Commercial & Analytics to develop cross-sell KPIs & reporting. Own the achievement & reporting of cross-sell performance on a macro product line level, as well as on an individual campaign level
  • Customer Value: Work with Analytics to develop an understanding of the impact of of cross-sell on customer value. Share these results across the company to evangelize cross-sell
  • Customer Lifecycle: Identify key points in the customer lifecycle, & key customer segments to cross-sell customers to other brands, & collaborate with the Customer Marketing team to implement & measure these programs
  • Segmentation: Identify ideal customer segments to target for cross-sell, & execute ad-hoc as well as always-on campaigns for these users
  • Events Calendar / Offers: Create monthly calendar of ad hoc cross-sell offers, collaborating with the Growth team to understand key acquisition periods & high-performing offers
  • Testing & Learning: Run a test & learn strategy to drive cross-sell improvements, optimizing targeting, offer, channel, creative etc.
  • Product Optimizations: Identify opportunities to drive cross-sell in Product, & collaborate with Product Development on improvements & improving promotional placements
  • Project Management: Project manage all levels of milestones, tasks, & dependencies across all relevant departments / functions for all cross-sell initiatives
  • Additional Projects: Own the identification & implementation of additional potential cross-sell channels (e.g. Retail)

Who we're looking for

  • Customer Focus Thinks about customers 24/7, & puts them at the heart of all that we do
  • Business Insights Data-driven & strategic; uses insights to impact commercial drivers. Highly proficient in Excel & data visualization tools including Tableau
  • Marketeer - Previous experience in multiple marketing functions such as Growth, Retention, & Product Marketing. Experience with marketing tools & systems a plus, e.g. email service providers, mobile marketing, tracking & attribution tools
  • Collaborative An absolute team player who thrives on working in a complex, matrixed environment & can influence others
  • Driven - Driven to set & achieve ambitious goals by thinking outside-the-box & tenaciously pursuing new opportunities

What you get in return

Beyond working with such a great team?

  • An exciting environment with real growth
  • Contribute to exciting products used by a highly passionate user base
  • Personal learning & development opportunities
  • Unlimited holiday allowance
  • 401K with company contribution match
  • Generous healthcare plans

There's more, but we don't want to go on & on.

FanDuel is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgment or harassment. Our focus is on developing employees so that they reach their full potential.

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