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Pubmatic // marketing automation software
 
Marketing, Full Time       Posted: Tuesday, October 08, 2019
 
   
 
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JOB DETAILS
  Company Description

PubMatic is a digital advertising technology company for premium content creators. The PubMatic platform empowers independentapp developers & publishers to control & maximize theirdigitaladvertising businesses. PubMatic's publisher-centric approach enables advertisers tomaximizeROI by reaching & engaging their target audiences in brand-safe,premium environments across ad formats & devices.Since 2006, PubMatic has created an efficient, global infrastructure & remains at the forefront of programmatic innovation. Headquartered in Redwood City, California, PubMatic operates 13 offices & six data centersworldwide.

Job Description

The (position/role) is responsible for driving PubMatic's marketing activity in EMEA, delivering brand awareness & market engagement to showcase how PubMatic is delivering the future of programmatic. They will ensure international marketing supports the corporate positioning while developing it to reflect the regional needs.

A hands-on, execution orientated & well-rounded marketer with a can-do attitude, the individual must possess strong communication skills, the ability to interact at all levels across the company, able to synthesise & support PubMatic's brand positioning to a range of audiences, including customers, prospects, partners, sales teams, consultants, industry analysts & the trade press.

The candidate will be responsible for a team of two (Events & Product Makreting) in London & will reporting into the VP of Marketing in New York.

Key Responsibilities

  • Develop regional marketing & communications plans that deliver against core corporate strategic goals & support the needs of the regional teams for brand building, business growth & thought leadership
  • Work closely with Regional VPs & Country Managers to develop plans aligned to the specific go to market objectives for each market.
  • Maximise the value & reputation of the PubMatic brand through press engagement & thought leadership content development
  • Work with the business development teams (demand & publisher development) to develop initiatives that support their acquisition strategies
  • Help develop the events strategy across hosted & sponsored events to deliver engagement initiatives for clients & prospect that support the key focus areas for the business
  • Liaise with the Corporate Marketing functions in New York, including Marketing Communications, Research, Product Marketing & Global Events to leverage centrally developed activity & localise as necessary
  • Continue to build up press & influencer relationships in association with in-region PR support to secure thought leadership coverage, build the profile of senior in-market executives & amplify the brand across our key markets.
  • Be a member of the senior Marketing Leadership team contributing to all central/global activity.
  • Manage, support & develop the international marketing team
  • Own the international marketing budget
  • Craft ideas to converts complex issues & technologies into simple messages that resonate with different audiences
  • Input into the planning & execution of Account-Based Marketing strategies to deliver lead generation & cross-sell/upsell campaigns- email marketing - building up an email targeted campaign - trying to get people to engage with first content
Qualifications
  • Senior level marketing experience within the advertising technology industry
  • A hands-on self-starter who is comfortable with being managed remotely
  • Marketing experience across a range of traditional & digital marketing channels
  • Man-management experience
  • Experience of working in a matrix environment, leading & collaborating with cross-functional teams, leveraging & motivating internal resources under both your direct & indirect supervision
  • Exceptional project management, organisational, writing, & presentation skills. The ability to prioritise & organise work to meet deadlines & multiple requests across multiple markets.
  • Excellent communications skills
  • Experience with marketing technologies, particularly CMS & marketing automation platforms (e.g. Pardot, WordPress)
  • Values match with PubMatic's core values of Customer Service, Innovation, Biased Toward Action, Teamwork, & Integrity
Additional Information

All your information will be kept confidential according to EEO guidelines.

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