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Shutterstock // photo marketplace for creative professionals
 
Marketing, Full Time    New York, New York    Posted: Thursday, August 13, 2020
 
   
 
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JOB DETAILS
 

Shutterstocks mission is to help creative professionals from all backgrounds & businesses of all sizes produce their best work with incredible content & innovative tools, all on one platform.

Shutterstock is seeking an experienced Sr Director, Growth Marketing to lead new customer demand generation efforts across our E-commerce brands & product lines.  This role is responsible for driving global growth through channels including digital media, social, referrals, influencers, affiliates & other strategic partnerships.  

We are looking for a proven leader with a demonstrated track record of building high-performing teams that have driven growth in fast-paced environments at global scale.

The ideal candidate prioritizes data & takes an analytical approach to testing new channels & optimizing current tactics.  They are experienced with emerging platforms, marketing technologies, data & privacy, & other trends in performance marketing.  

Reporting into the VP, Acquisition Marketing, this leader will work closely with partners in Product Marketing, Data, Creative & Marketing Technology to design & execute strategies that drive awareness, generate demand & subscriber growth.  

Responsibilities

  • Lead strategy, forecasting & execution of new customer acquisition for our E-commerce business through paid media, social, affiliates & other partners, influencers & referral marketing.
    • Develop a strategic roadmap that utilizes multi-channel strategy & leverages the companys unique capabilities
    • Build & leverage relationships across leadership to identify opportunities to package assets & investment to create innovative exchanges with affiliates & other strategic partners.
    • Partner closely with SEO, Product & Content Marketing to generate & capture organic demand.
    • Monitor all metrics & KPIs & focus on scaling channels & optimising for efficiency & lifetime value
  • Set the standard for fast A/B testing, experimentation & iteration to continuously improve campaign performance.
  • Partner with GM & Finance teams to plan budgets that drive efficient customer growth, & set a strategic approach for balancing growth priorities with efficiency & hypothesis-led risk-taking.
  • Work closely with Data & Analytics partners to develop performance measurement reporting & media mix modeling to demonstrate the impact of high funnel activities.
  • Identify opportunities for product optimization in the customer journey & champion product changes to facilitate growth channels.
  • Identify & sponsor new marketing technologies & vendors that will improve reach & efficiency.
  • Develop & retain a highly talented Growth Marketing team with a passion to understand & delight our customers with great marketing experiences.

Requirements

    • Minimum of 10 years experience in digital marketing
  • Deep customer acquisition experience in an e-commerce / digital brand in a fast growth environment & at scale.
    • Performance marketing experience (in-house / agency), demonstrating success running multi-channel campaigns (media buying experience a must).
    • Experience in running global (AMER / EMEA / APAC) campaigns
  • Proven ability to translate analytic data into strategic insights that drive successful marketing programs
  • Experience implementing audience modeling, multi-touch attribution, & analytics to evaluate & optimize performance.
  • Adept at building growth forecasts, partnering with GM & Finance partners to continuously refine plans based on targets & funding. 
  • Thrives in a fast-paced environment & experienced with leading through change
  • Strong interpersonal skills & ability to operate successfully in a cross-functional environment
  • Demonstrates clear, logic-based decision-making with a sense of urgency around meeting business objectives
  • Bachelor degree in Marketing, Business, Data Science or related fields.  Graduate degree preferred.


About Shutterstock:

Shutterstock (NYSE: SSTK), directly & through its group subsidiaries, is a leading global provider of high-quality licensed photographs, vectors, illustrations, videos & music to businesses, marketing agencies & media organizations around the world. Working with its growing community of contributors, Shutterstock adds hundreds of thousands of images each week & has millions of images & video clips available.

Headquartered in New York City, Shutterstock has offices around the world & customers in more than 150 countries. The company also owns Bigstock, a value-oriented stock media agency; Shutterstock Custom, a custom content creation platform, Offset, a high-end image collection; PremiumBeat a curated royalty-free music library; Rex Features, a premier source of editorial images for the world's media.

For more information, please visit www.shutterstock.com & follow Shutterstock on Twitter, Facebook & Instagram.

Equal Opportunity Employer, M/F/D/V

 
 
 
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