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Tripadvisor // enabling travelers to plan & book trips
 
Product, Full Time    Paris, France    Posted: Saturday, December 25, 2021
 
   
 
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Part of TripAdvisor, TheFork is the leading European restaurant booking platform, providing an online & mobile service to internet users to find, select & book restaurants.

TheFork connects restaurants & diners via TheFork (website & application), as well as through TripAdvisor. Users can easily select a restaurant according to their own criteria (such as the localization, type of cuisine, restaurant type & average price), consult their reviews, check real-time availability & instantly book online. For restaurants, TheFork provides a software solution, TheFork Manager, which enables restaurants to optimize reservation management, streamline operations & ultimately improve service & revenues, following Yield Management principles of price variability relative to time, a practice used successfully in the travel & hotel industries.

Within the Central Marketing team, the Acquisition & Partnerships department is in charge of growing TheForks user base & increasing the engagement of existing users through all digital channels (SEA, Paid Social, App campaigns, Affiliation Partnerships, Sponsorships,...) for all TheFork geographies. In the day-to-day, this team is strongly interfaced with several other functions amongst which (i) marketing teams from local markets, (ii) central functional teams (Data, CRM, Brand, Product & Engineering,), & (iii) key partners (Google, Facebook, agencies)

Reporting to the Senior International Partnerships Manager, you will manage the daily activity of TheFork global affiliate Partners & act as a Partnership expert for the local marketing teams. You will liaise with TheFork local marketing, tech & data teams, & affiliate Partners to define the relevant optimization actions & monitor the performances.

What are your main missions?

Manage TheFork key global Partners & transversal projects :

  • Ensure the daily run of TheFork key Affiliation booking Partners (Google, Tripadvisor, Apple, Facebook...) to make sure the integrations are up & running

  • Identify improvement opportunities to build recommendations plans for our key global Partners & coordinate with all stakeholders for implementation

  • Actively participate in the integration & launch of new strategic & global Partnerships for TheFork

  • Work on transversal partnerships projects: channel shifting of Partner bookers, new business models, dashboard optimization...

Support local markets for Partnerships activity :

  • Act as the main point of contact for local marketing teams to support their Partnership activity from negotiation to launch & monitoring

  • Coordinate support actions with other internal teams (Product & Engineering, Data, Brand team)

  • Ensure that all processes are up to date & provide training on specific Partnership topics to internal teams when needed

Monitor, report, analyze & optimize :

  • Consolidate & monitor the performance of the overall Partnerships activity

  • Communicate results & key updates for both global & local Partnerships internally, especially with local marketing teams

  • Make ad hoc analysis & recommendations to improve performances of the existing Partnerships

Who you are ?

  • 2+ years of experience in partnership / marketing project management

  • Master project management

  • Strong analytical skills

  • A first experience as a Partnership manager in a digital environment would be a plus

  • Teamwork oriented, startup-minded, with a strong food & web sensitivity

  • Thrives in a collaborative international environment

  • Humble & positive mindset, eager to learn

  • Impeccable English speaking & writing skills

#LI-LD2

 
 
 
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