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BetterCloud // SaaS ops mgmt platform
 
Marketing, Full Time    New York    Posted: Thursday, February 13, 2020
 
   
 
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BetterCloud is the first provider of SaaSOps solutions to manage & secure the digital workplace. Over 2,500 customers in 60+ countries rely on BetterCloud to automate processes & policies across a companys SaaS application portfolio. A pioneer of the SaaSOps movement, the company established the first-ever SaaS Application Management & Security Framework via two published books entitled The IT Leaders Guide to SaaSOps Vol. 1: A Six-part Framework for Managing Your SaaS Applications & Vol. 2: How to Secure Your SaaS Applications. BetterCloud is headquartered in New York City with offices in San Francisco, CA & Atlanta, GA.

Were a high energy, high growth SaaS company seeking a Senior Manager, Customer Marketing to join the Growth Marketing team in New York. This person will have 3-5 years of customer marketing or demand generation experience, preferably in a B2B organization, & will play a key role in the Growth Marketing & Customer Experience teams.

Requirements

  • 3-5 years of B2B marketing experience, preferably with customer marketing
  • Experience with marketing automation software & CRM (Marketo & Salesforce)
  • Understanding of marketing fundamentals, including marketing/sales funnel, & personas
  • Experience running customer enablement & success programs to drive engagement & account expansion
  • Knowledge of key Customer Experience KPIs
  • Enthusiasm & dedication to creating happy, successful customers, leading to future advocates & influencers
  • Ability to work cross-functionally across Marketing, Sales, & Customer Experience to execute on customer engagement programs from conception to reporting
  • Experience running webinars and/or online workshops
  • Success working with tight deadlines & turnaround times
  • Great writing & communication skills & an appetite to understand technical subject matter
  • Highly organized with tireless attention to detail
  • Ability to track projects & report on progress
  • Excellent analytical skills & ability to aggregate data from multiple sources
  • A can-do attitude & a willingness to roll up your sleeves as part of the team

Responsibilities

  • Concept, plan, execute & manage activities that drive customer engagement & be the ultimate owner of the customer marketing strategy
  • Establish a solid understanding of the customer lifecycle & customer journey & develop a framework & playbook for different customer segments
  • Work with the Customer Experience team & Data team to refine customer segments & evolve specific segment attributes.
  • Support the Customer Experience & Growth teams by organizing campaigns & webinarsfrom planning & logistics to content preparation & promotion
  • Play a key role in working with Sales & Customer Experience in identifying key accounts for expansion
  • Apply a demand gen mindset & methodology for account scoring & lead flow for upsell opps
  • Cultivate a dotted-line directional relationship with Customer Experience leadership
  • Work with Sales & Customer Experience to convert marketing-qualified accounts to opportunity & upsell
  • Manage direct mail sends in Sendoso, from list creation to execution
  • Work with marketing operations on tracking campaign ROI
  • Write compelling copy for customer email campaigns, paid ads, & landing pages
  • Organize digital materials to enable internal teams with easy access
  • Coordinate with demand gen to support ABM campaigns & ADR alignment
  • Continuously learn about our product, users, & community, & support customer marketing programs
  • Brainstorm campaign ideas with content, digital & demand gen team members

Compensation | Benefits

  • Competitive base salary
  • Full benefits package
  • Stock options
  • Career growth with an industry innovator

BetterCloud is an Equal Opportunity Employer, including disabled & vets.

BetterCloud is an Equal Opportunity Employer, including disabled & vets.

 
 
 
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