LOCATION EVENT DETAILS The Flow State: How to Tap Into Consumers' Brains 5pm-6pm Whether you call it "the zone" or the "flow state," when you're in it, you know it - you're completely focused & motivated to take action. Call it the next digital marketing evolution: instead of encouraging people to spend time online in a passive & unproductive way, brands like Pinterest & Stella Artois are using this heightened state of productivity to inspire people to take action in the physical world. The speakers will share how can marketers take advantage of this "flow state" to create meaningful experiences. Featuring: Raashi Rosenberger, Creative Strategy Lead East, Pinterest Ben Butler, Global Marketing Director, Stella Artois, Anheuser-Busch InBev