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EVENT DETAILS |
Your churn rate is arguably the most important metric for measuring growth.
With the rise of single click sign ups & frictionless purchasing power, companies today are having a harder time keeping customers than they are acquiring them-meaning a focus on retention is more paramount than ever for any growth model. In this workshop, Aaron Salls, a Product Manager at LinkedIn, will explain tactics for retaining users.
This workshop is for growth marketers, marketing executives, founders, product managers, customer success managers - anyone with an interest in improving their customer retention.
Aaron Salls is a Senior Product Manager on the Growth & Lifecycle team at LinkedIn. He works with teams & products across consumer & monetization to create better user experiences, drive MAU growth, & create transactional engagement across all of LinkedIn's products.
Prior to LinkedIn, he worked as an investment banking analyst in the Internet & Digital Media team at J.P. Morgan. He worked closely with senior bankers, company management, & potential buyers as the lead-left analyst on various debt, equity, M&A, & LBO transactions in excess of $13bn.
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