Sign up for our awesome London Tech Events weekly email newsletter.     LOCATION EVENT DETAILS Your digital marketing activities take time and resources, maximising your acquisition and retention efforts is critical to the survival of an online business. In this introductory class to conversion optimisation, you will learn how to increase the number and engagement of your website visitors and encourage them to take action and become customers. By the end of the session, you will understand the basic fundamentals of a site that converts and will possess some relevant tools to optimise your website. Takeaways Learn to craft a compelling webpage Find out how to identify key issues on a website Leave with a list of relevant and useful tools and strategies to optimise your site Prereqs & Preparation This class is aimed at beginners. No prior experience is necessary. Please bring a laptop.