Hector Lopez



Marketing Leader / Advisor / Entrepreneur

This class is an introduction to product marketing for web technology products. We will cover:

• Market & User Research (Quantitative & Qualitative)


• Product Positioning


• Launch Plan & Strategy


• Post-Launch Surveys / Feedback Loops


• User Engagement & Community

• Develop & execute a user research plan to inform product roadmaps & marketing strategy.


• Craft a launch strategy & communication plan for product & feature launches.


• Formulate product positioning & key value propositions for marketing materials.


• Outline a multichannel strategy for new user acquisition & engagement programs.


• Leverage your community of power users to provide critical feedback & evangelize your products.

Hector Lopez

Marketing Leader / Advisor / Entrepreneur

Hector Lopez is a marketing leader with 18 years of marketing, operations, & multi-category product management experience for companies with revenues up to $19B & global brands - Nike, Gap, Electronic Arts, & Yahoo.

As the CEO of Lopez & Company, he is a consultant & trusted adviser helping companies large & small on strategic & tactical issues so they get the most out of their marketing. Hector works directly with CEOs & their teams to tackle the most important problems facing the business & has worked with companies in entertainment, mobile, & social media.