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EVENT DETAILS |
<P>As media business models change and more brand messaging moves alongside - and into - editorial content, it is important for brand, agency, and publishing executives - and their lawyers - to understand the rules governing native advertising and other forms of sponsored content. Please join us for breakfast and CLE as Frankfurt Kurnit's Brian Murphy breaks down recent developments and gives a rundown of the rules governing native advertising and sponsored content. Topics include:</P>
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<LI><SPAN STYLE="line-height: 1.6em; font-family: arial, helvetica, sans-serif; font-size: small;">An overview of the different types and forms of native advertising and sponsored content: can a one-size-fits-all approach work?</SPAN></LI>
<LI><SPAN STYLE="font-family: arial, helvetica, sans-serif; line-height: 1.6em; font-size: small;">The regulatory landscape: how do (and will) the FTC and other regulators view native advertising?</SPAN></LI>
<LI><SPAN STYLE="font-family: arial, helvetica, sans-serif; line-height: 1.6em; font-size: small;">An overview of the NAD's recent decisions: is the NAD on the right path?</SPAN></LI>
<LI><SPAN STYLE="font-family: arial, helvetica, sans-serif; line-height: 1.6em; font-size: small;">Disclosure requirements for native advertising: when, where and how should you do it?</SPAN></LI>
<LI><SPAN STYLE="font-family: arial, helvetica, sans-serif; line-height: 1.6em; font-size: small;">False advertising: what are the respective responsibilities of publisher, advertiser and agency?</SPAN></LI>
<LI><SPAN STYLE="font-family: arial, helvetica, sans-serif; line-height: 1.6em; font-size: small;">Right clearance implications: right of publicity, copyright and trademark.</SPAN></LI>
<LI><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="line-height: 1.6em;">A</SPAN><SPAN STYLE="line-height: 1.6em;">nd much more</SPAN></SPAN></LI>
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<P><SPAN STYLE="line-height: 1.6em;"><BR></SPAN></P>
<P><SPAN STYLE="line-height: 1.6em;">Please RSVP for yourself and one guest</SPAN></P>
<P>This program has been approved in accordance with the requirements of the New York State Continuing Legal Education Board for a maximum of 1.0 credit hours in Areas of Professional Practice. (Note: The content of this course is appropriate for both newly admitted and experienced attorneys (non-transitional and transitional)).</P>
<P><EM>A complimentary breakfast will be provided.</EM><BR><EM>Seating is limited.</EM></P>
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