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CURRICULUM

So you have a killer product, a rising brand, and want to use high-octane marketing to demonstrate your value proposition and reach millions of target customers FAST.

But how do you make sure that any investment in PR, digital, social media, influencer outreach, viral video or other content marketing tactics really moves your growth metrics?

In this high-energy interactive presentation, viral marketer Ben Kaplan, CEO of PR Hacker, will take you inside some of the most successful (and surprising) viral marketing hits of the past few years. Drawing upon his work for big brands like Budweiser, Smuckers, and Milk-Bone as well as startups from Y Combinator, Techstars, and 500 Startups he'll reveal how to turn your brand or business into a marketing superstar that generates millions of dollars worth of exposure at minimal cost compared to a traditional advertising or lead generation campaigns.

This presentation will cover what you need to know about viral marketing. Topics we'll cover include:

ALWAYS-ON PR: How to "create news" and make any brand or startup more "newsworthy" NEWS-JACKING: How to leverage breaking news for more exposure using hot-button headlines INFLUENCER OUTREACH: How to play "moneyball" to find undervalued trend setters who love to share SOCIAL MEDIA: How to trigger "activating emotions" that cause more viral sharing on social platforms LEAD GENERATION: How to convert viral exposure into website traffic and user data capture VIRAL VIDEO: How to combine story arcswith simple CTAs to compel viewers to tell their friends CONTENT MARKETING: How to pull in new customers with sticky, surprising, and significant ideas TARGET AUDIENCE:

1.Major brands that want to drive awareness, consideration, and purchase of their products

2. Startup founders and entrepreneurs who need to show "traction"

3.PR, advertising, social media, and digital marketing managers who need higher KPIs and lower budgets

4.Anyone who wants to "hack" viral marketing for their startup, company, or cause

SPEAKER BIO

Ben Kaplan (@benjaminkaplan) is the founder and CEO of PR Hacker, the fastest growing PR company in the world. He is a rare "quadruple threat" PR and media expert: Over the course of his 15-year career in the media, Kaplan has been featured on 2,000 TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and Discover Card), founded a boutique PR firm (with clients like Budweiser and Mercedes-Benz), and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME). He is also an accomplished coder, startup founder, and Harvard-trained economist.

ORGANIZER

PREMIER SPONSORS

Procopio- Ranked among the Best Law Firms by U.S. News & World Report from 2014-2016.

VentureMoney Management Co.