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Description
esearch leaders talk about where the jobs are in the area that drives all major media decisions. If you have an analytical bent and a head for data, this is a great way to get a foot in the door in the media industry.
Moderator
Beth Rockwood
Senior VP, Market Resources and Ad Sales Research
Discovery Communications
Speakers
Alan Wurtzel
President, Research and Media Development
NBC Universal
Dossie McCraw
Director, Audience Research and Program Planning
HBO
Tom Ziangas
SVP, Research
AMC Networks
Howard Shimmel
Executive Vice President, Chief Revenue Officer
The Nielsen Co.
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