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Now / Next / Why is a stimulating day covering the social, technological, media, and marketing shifts that are impacting brands. The day includes discussion and practical advice, setting the agenda for the year ahead with a mixture of Contagious consultants, expert external speakers, workshops and live debates. About this year's theme, Obsessing Experience: We know you've heard about platforms proliferating and brands becoming atomised. Sure, as a marketer there are now countless touch points you need to spread your business across. But as far as your customer is concerned, there is only one experience.An experience can be fleeting or built across an entire lifetime - it's both the brief encounter with and complete manifestation of a brand. It is at once tangible and intangible. But that doesn't mean that it can't be understood and, most importantly, optimised. In the 2015 installment of the agenda-setting Now / Next / Why series, Contagious will challenge our industry's preoccupation with omnichannel' and focus instead on what matters to real people: the interaction they have - anytime, anywhere or anyhow - with your brand.Designers, marketers, retailers, and scientists will join our consultancy and editorial teams on stage to explore how obsessing experience is the only answer to building great brands in the 21st century. 
Agenda//
 
8:30am // Registration & Breakfast 
9:15am // Welcome
 9:30am // Case & Cause //Why is a complete, consistent and connected brand experience more important now than ever before? What are the technological developments making this possible? And what cultural or societal drivers are fundamentally affecting people's expectations of how they interact with brands?Contagious will confront the realities of the post-omnichannel landscape and welcome expert contributors to help make the business case for prioritising customer experience.
Speakers:
<A HREF="https://twitter.com/WillSansom" TARGET="_blank" REL="nofollow">Will Sansom</A>, Director of Strategy & Content, Contagious Insider
 
10:45am // Break
 
11:15am // Evidence & Execution part 1 //Drawing on the rich database of the Contagious I/O research platform, we'll be sharing best-practice case studies of experience design across key categories, including retail, fashion, automotive and FMCG. As well as showing what these brands have done, we'll spotlight exclusive insights into how they did it and the results that prove the importance of obsessing experience.Experience Champions' - representatives from the brands who we feel are at the forefront of their categories - will also be joining us to tell candid stories about what it took to push through their industry-leading approach and how their organisations re-geared to prioritise superlative customer experiences.
In the Evidence & Execution section, we'll look at the following key themes:
Immersive Content /Be it a six-second Vine or a six-hour YouTube preroll ad, video formats continue to diversify at both ends of the attention spectrum. But is video content always the best way to bring a brand's story to life? With emerging technologies such as virtual reality finally being capable of adding value beyond mere novelty, are we about to usher in a new age of immersive content? Learn how brands can tell their stories, share their beliefs and manifest their promises through genuinely interactive, tangible experiences.
Lived Brands /Does a bank sell savings accounts or money management? Does a pet food company sell dog treats or the promise of a better life for your pets? As industries are disrupted and consumers' relationships with brands change, companies must redesign themselves around the lives and needs of their consumers to foster engagement. The result: experiences, or even ways of life, that are enabled by brands and unlocked when individuals buy into specific companies. In this session, Contagious will explore the experience promises brands are making and examine how those brands are consequently evolving to deliver value-add services in addition to selling products.
Think like a Museum /Despite our interactions with brands increasingly bleeding across digital platforms, physical spaces are still the best places to deliver a visceral,livedexperience. Retailers, events organisers and restaurateurs alike are striving to heighten the physical experience to encourage people to invest more time, attention and money in their brand. Museums and galleries are proving particularly deft in this area, creating rich, compelling experiences for visitors that bring the best of digital to the physical environment. What can other sectors and brands learn from these experts in curation?
Joined-up Digital /We've moved on from a predictable, 360-degree planning environment that prioritised 'matching luggage', and are now challenged to present a holistic yet varied brand experience made up of dozens of personalised interactions in unpredictable places. What are the day-to-day implications for brands? How can we be ready to deliver superior experiences in a coherent way across everything from paid media to internal-facing infrastructure and emerging social platforms? In this section Contagious will explore how successful brand experiences result from addressing the operational cracks and crevices, as much as the headlining-grabbing marketing executions.
Speakers:
<A HREF="twitter.com/barthdoesthings" TARGET="_blank" REL="nofollow">Chris Barth</A>, Strategist, Contagious Insider
<A HREF="https://twitter.com/nickgraynews" TARGET="_blank" REL="nofollow">Nick Gray</A>, CEO & co-founder, <A HREF="http://www.museumhack.com/" TARGET="_blank" REL="nofollow">Museum Hack</A>
<DIV></DIV>
12:35am // Morning Wrap Up
 
12:45 // Lunch
 
13:45 //Evidence & Execution [continuted]
 
14:55 // Break
 15:15 // Methods & Mechanics //The day will conclude with a practical exploration of how you can implement an experience-dominant approach within your own organisation. This will include both the operational and cultural changes that can be made, brought to life by some of the world's foremost authorities on experience design.This session will include an interactive challenge designed to take advantage of the diverse expertise and experience of the Now / Next / Why audience. Working together with our guest speakers, we will collectively apply the day's learnings to figure out how to overcome some of the barriers that still stand between brands and willing consumers.
Speakers:
<A HREF="http://www.mattwatkinson.co.uk/" TARGET="_blank" REL="nofollow">Matt Watkinson</A>, Designer, Consultant & Author of 'The Ten Principles Behind Great Customer Experience.'
<DIV><A HREF="http://twitter.com/arifhaq" TARGET="_blank" REL="nofollow">Arif Haq</A>, Senior Consultant, Contagious Insider</DIV>
 
17:15 // Wrap Up
 
17:30 // End
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 Watch the highlights from last year's Now / Next / Why:
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What is Now / Next / Why?
Contagious deconstructs the torrent of news and information that marketers are exposed to in order to pinpoint the trends and technologies that actually matter. In each of these sessions we will examine key current trends and explain how they apply to your business in the following context:
NOW / What's the current consumer or technological trend? How are marketers exploiting it? What does best practice look like?
NEXT / Where's it going? What possible evolutions should you know about? How will your brand keep up?
WHY / What does it mean, and what are the implications for strategy, commerce and community?
 Who attends?
Now / Next / Why audiences are comprised of the marketing and advertising industry's most influential individuals. Creatives, planners, strategists, brand marketers and publishers all come to Now / Next / Why for a chance meet likeminded individuals and engage with those at the forefront of the industry.
Previous attendees hailed from companies like Orange, Yahoo!, Diageo, Mindshare Worldwide, FleishmanHillard, Nike, ZenithOptimedia, Eurostar, M&C Saatchi, MTV, Razorfish, IRIS Worldwide and more. 
Contagiousmagazine and/or Contagious I/O subscribers are entitled to 10% off tickets. Please email<A HREF="mailto:events@contagious.com" REL="nofollow">events@contagious.com</A>or call +44 203 206 9275 to book.
 If you'd like to request a press pass, please fill out this short survey: <A HREF="https://Contagious.formstack.com/forms/contagiouseventsmediaenquiry" REL="nofollow">http://bit.ly/ContagiousEvents-MediaEnquiry</A>
 
Terms & Cancellation Conditions / If you cancel your registration more than ONE month before the event, we will charge an admin fee of 100. For cancellations received LESS than one month prior to the event date or in the event of non-attendance, a 100% cancellation fee applies. In these circumstances no refund can be given. All cancellations must be made in writing and will be acknowledged in writing. It may be necessary for reasons beyond control of the organisers to alter the content, timings or venue. We can accept a name change up to the day of the event.