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EVENT DETAILS |
Marketing & lead generation is a critical aspect for every company. But collecting, enriching, & maintaining information on leads & customers requires a lot of time & effort - especially as your startup scales.
Wei Zheng, VP of Products at Trifacta, & Manjunath Vasishta, Director of Data Science & Engineering at Malwarebytes, will discuss how startups can define new ways of managing information to accelerate & scale revenue generation. He will break down how they're using a data lake based system on AWS, in combination with a modern data preparation platform, to create an intelligent marketing pipeline.
Manjunath will share the critical technologies they are leveraging, how they're managing data cleaning, & the efficiency & business gains startups can expect to see by deploying the same methods.
Drinks & networking to follow.
Schedule
4:30PM
Doors Open + Happy Hour
5:00PM-6:00PM
Scaling Your Startup's Marketing
Intelligence on an AWS Data Lake
6:00PM-7:00PM
Drinks + Networking
Wei Zheng
VP of Products, Trifacta
As VP of Products, Wei combines her passion for technology with experience in Enterprise Software to define & shape Trifacta's product offerings. Having founded several startups of her own, Wei believes strongly in innovative technology that solves real world business problems. Most recently, she led product management efforts at Informatica, where she helped launch several new solutions including its Hadoop & data virtualization products.
Manjunath Vasishta
Director of Data Science & Engineering, Malwarebytes
Manjunath Vasishta is the Director of the Data Science & Engineering group at Malwarebytes. Previously, Manju spent more than 12 years at Infosys, a global leader in technology services & consulting, where he lead critical projects building & managing big data, data science, business intelligence, & data warehousing solutions for Fortune 50 clients. Being in an industry where the change & the pace of change are accelerating, he has learned the art of dancing in a hurricane by reading technology books & listening to music.
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