EVENT DETAILS If ever, the digital revolution is now-and the possibilities are limitless. Humans & machines have officially updated their status from It's Complicated to In a Relationship. We're more connected than ever before & working together to redefine what's next. THE EXPERIENCE at SXSW brings you innovative tech, the latest in gaming & revolutionary ways people are transforming the ways we create, work & play. SXSW Badge holders drop by anytime, RSVP for a specific event to skip the line. An open market of some of the hottest, innovative small businesses that are redefining their industries. Enjoy interactive, fun experiences, giveaways, light bites, apps, live music, interactive technology demos & more! Stop by or hang out for the day to show your support of small businesses & the big impact they have on our economy & daily lives.