Sign up for our awesome SF Bay Area Tech Events weekly email newsletter.     EVENT DETAILS Emerging Technologies. Fan Engagement. VR / AR / MR. Artificial Intelligence. Blockchain. Investment Strategy. Commercial Application. Across two days the 2nd Annual Immersive Technology in Sports & Entertainment Summit 2018 brings together Senior Executives from across the sports, entertainment & technology ecosystems. Working with the leading sports clubs, rights holders, broadcasters & technology powerhouses the summit is designed to break down & identify the greatest challenges & opportunities for immersive technology within elite sport - Fan Engagement, Elite Performance, Global Brand Development, User Experience, E-Gaming - Commercial Partnerships. Critically though, it goes to the heart of monetization strategies to realize the huge market potential for Immersive Technology in Sport. Why Now? 2018 is shaping up to be the breakthrough year for Immersive Technology & Sport. With a market potential in excess of $100Billion, the opportunities for growth are enormous. From live VR broadcasts & fan engagement experiences to VR training, billions of fans & athletes across the world will engage with immersive sports content. Despite much impressive early innovation there is still a paucity of content for the regular sports fan to consume. This is in large part due to the technical challenges & costs sports organisations face in generating VR content & experiences & the barriers consumers still face in accessing VR. The key question facing the sports industry is understanding which immersive technologies will come out on top, & then identifying what the most effective strategies to implement & monetize them may be. The Summit brings together the senior stakeholders from the biggest clubs, associations, athletes, broadcasters & brands alongside the leaders in technology, innovation & big data to identify how to activate, apply & monetise immersive tech in the sports arena.