EVENT DETAILS WE ARE THE REVOLUTION. If ever, the digital revolution is now-and the possibilities are limitless. Humans & machines have officially updated their status from It's Complicated to In a Relationship. We're more connected than ever before & working together to redefine what's next. THE EXPERIENCE at SXSW brings you innovative tech, the latest in gaming & revolutionary ways people are transforming the ways we create, work & play. SXSW Badge holders drop by anytime, RSVP for a specific event to skip the line. Hype vs. Reality: AI & the Music Industry There's a lot of talk about a digital future in which AI thinks & acts like humans. But just how creative can AI be? Consider musicwill robots & humans be bandmates? Or will AI record the next platinum solo album? Dell Technologies is separating hype from reality when it comes to what this emerging technology will-or won't-do in the realm of human creativity. Join us for a roundtable discussion to discuss the real-world applications of AI in the music industry today & how the technology will influence music in the future.