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EVENT DETAILS |
In a study by the Harvard Business School, it was shown that a 5 percent increase in customer retention can lead to an increase in profits between 25 & 95 percent. That's because it's easier to have someone familiar with your brand purchase again, & they're more likely to refer your product to friends.
So as a startup, how can you increase your retention rates? The work doesn't stop after the sale, now you have to work hard to keep your customers happy & engaged.
We'll discuss how B2B & B2C companies reduce churn & use retention as a key metric to grow their startup on July 26th, as well as
What happens after the sale? How do you keep users happy
Key metrics to measure, like CLTV, churn, retention, etc.
Tactics for customer retention, like email, sms, & more
Managing & hiring customer success teams
What makes retention an important growth channel
Customer success & user retention at B2B vs. B2C
And much more!
The panelists
Allen Beers, Director of Customer Success at Greenhouse
Spencer Burke, VP of Growth at Braze
More panelists TBA!
Schedule:
6:30 - 6:50: Drinks & Networking6:50 - 7:50: Panel7:50 - 8:15: Audience Q&A8:15 - 9:00: More Drinks & Networking
Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink, x.ai, & Techstars. You can find all of ourpast events & speakers here!If you have any questions, please email me atdanny@stacklist.com.
Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world's leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies & thought-leadership of Verizon.
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