EVENT DETAILS Have some fun and send your BSF (best senior friend) some love from SXSW this year. It's all part of Home Instead's Ready To Care initiative and it just might be the most fun you'll have at SXSX. Here's how you're going to hook up your BSF or Senior Hero: Bring your Eventbrite RSVP to our circus tent in the Fareground plaza directly across from the JW Marriott Sign up for Ready to Care on the spot or show us the last senior care mission you completed to score game tickets Fill out a Sending You Love from SXSW postcard to score a whole lot more game tickets Play our Care to Win fair games to win as many tokens as you can Spend those tokens and select from the extra special prizes purchased from our friends at the Community First Art House Put together your one-of-a-kind care package so we can mail it to an amazing senior for you What makes the Care Packages so special? All of the Art House gifts have been created by neighbors in the Community First Village. These are folks who have come out of homelessness and now make a dignified living creating beautiful art, jewelry, woodworking, pottery and many other goods. Home Instead has pre-purchased these gifts and are giving 100% of the proceeds back to the artists who crafted them. This Home Instead special event is part of Energizing Health's Commit to Make a Difference programming at SXSW focused on acknowledging and caring for the marginalized. Please see http://Energizing.Health/SXSW for more information. Home Instead Senior Care is at SXSW because senior adults represent the fastest-growing demographic in the U.S. with over 10,000 people a day turning the corner and becoming being "senior." Yet many face isolation and loneliness as they age - so we are at SXSW 2020 to invite you to send a package of love, thoughtfulness, and amazing from Austin to your "Best Senior Friend." A limited number of these unique gifts and care packages are available, so sign up today!