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EVENT DETAILS |
Data is the basis of decision-making for every modern company. Especially in the world of B2B SaaS, where companies process high volumes of transactions, manage large quantities of data & face constant pressure to prove business value in order to prevent churn. While various departments like sales & product development have unique priorities, it's vital to establish data as a common language for everyone, no matter their business function, title or level. That means giving everyone the same access to the same data, empowering them to talk to each other.
During this panel discussion, join leaders from Okta, Instapage, App Annie & Heap to discuss the common mistakes that organizations make with their data, the dangers of failing to democratize insights across all departments, as well as what B2B organizations can learn from B2C brands about using data to personalize the customer journey.
Join Heap Co-Founder & COO, Ravi Parikh, in conversation with:
Len Fischer, Vice President, Okta
Oliver Armstrong, Sr. Director, Instapage
Isphreet Singh, Head of Technology Services, App Annie
Doors open at 5:30pm & we will get started with the panel around 6:15. Drinks & food will be served!
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