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Critical Mass // digital experience design agency
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As Senior Paid Search Strategist, you will own the creation, execution, & optimization of paid search campaigns, acting as the strategic SEM lead & advisor for a major national brand.

This role works as part of an integrated SEO/SEM team to develop holistic search strategy. Youll provide leadership & expertise in account structure & setup, ongoing budget & bid management, & continuous performance optimization. Youll collaborate across multiple teams & disciplines, present data-driven insights, & deliver actionable performance reporting to clients. Youll be responsible for defining & communicating SEM goals, maintaining client satisfaction, & educating both internal & external teams on the evolving SEM landscape & its opportunities.

You Will:

  • Lead the ongoing development, implementation, & optimization of SEM strategy for a national brand with $1M+ budgets
  • Work as part of an integrated SEO/SEM team, aligning paid & organic search strategies to reduce costs while maximizing holistic search performance
  • Translate business goals to SEM platform activation strategies/tactics
  • Own the hands-on execution & management of day-to-day performance for multiple campaigns, including budget pacing, campaign setup, account structure, targeting strategy, bid strategy, platforms, data usage, performance optimizations, testing strategy, troubleshooting, & downstream client funnel optimization
  • Be the SEM point of contact & trusted advisor for clients
  • Clearly communicate paid search best practices & strategies, both internally & externally
  • Create & share search POVs & case studies across the agency
  • Develop consistent account processes & procedures
  • Craft compelling ad copy & guide CRO strategies to drive high-quality traffic & conversions
  • Deliver actionable insights to clients through insightful, visually compelling reports (including analysis & strategic recommendations)
  • Identify market & consumer trends, telling a story with search data
  • Run iterative testing strategies to drive incremental performance lifts
  • Map out search tactics & strategies on a daily, weekly, monthly, quarterly, & annual basis
  • Conduct regular SEM audits & competitive analyses to identify net-new opportunities
  • Provide data-driven insights & recommendations to refine our strategy & improve campaign performance
  • Stay on top of the latest trends in the SEM landscape, keeping clients educated & adapting our search strategies as needed in response

You have:

  • 4+ years of hands-on experience managing & optimizing paid search campaigns with large spends
  • Excellent written & verbal communication skills, with the ability to clearly & persuasively articulate paid search strategies
  • Strong presentation & storytelling skills, with an emphasis on data visualization
  • High attention to detail
  • Proven success in optimizing SEM campaigns & achieving substantial improvements in performance over time
  • High proficiency in industry-standard SEM tools (e.g. Google/Microsoft Ads, Google Analytics, Google Tag Manager, & Google Ads Editor)
  • Ability to react quickly, assess, & implement solutions
  • Excellent data analysis & problem-solving skills
  • A passion for testing & learning & a proactive approach
  • Ability to mine search data for campaign performance insights, uncovering opportunities to drive ROI
  • Passion for staying current in a rapidly evolving digital environment, leveraging new tools & techniques to gain a competitive edge

You May Have:

  • Advanced Excel/spreadsheet experience a plus
  • Google Ads certification a plus
  • Experience with Discovery, YouTube/Video, Display, Shopping/PLAs, & Social campaigns a plus
  • Experience with additional search tools such as Search Ads 360, SEMrush, Spyfu, Adgooroo, Marin, Skai, or Google Merchant Center a plus
  • Experience with Google Data Studio & other data visualization tools (e.g Tableau) a plus
  • Experience in financial services industry a plus
  • Agency experience a plus

What We Offer:

  • Global maternity & parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, & flex days
  • Access to online services for families & new parents
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity & Inclusion Board with 12 affinity groups
  • Internal learning & development programs
  • Enterprise-wide employee discounts

At Critical Mass, we value our employees & offer competitive compensation & benefits packages.  If youre looking for a challenging & rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, & employee experience possible! Our new hires & employees are the future of our organization, & we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration & team relationships.
Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer that is committed to diversity & inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to

We are committed to fostering diversity, equity, & inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance & reach out to them directly.

If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based: 

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