About Kepler:

Kepler executes engineered marketing, where every message & ad delivered helps create a more personalized & productive relationship between brands & their consumers. We do this by acting as clients agency of record, as their in-house team, or some hybrid of the two & by harnessing data & technology across all paid digital media & data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, were proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team & our clients.

• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, & how we're responding to challenges we face.
• We're growing. For you, that means unparalleled growth opportunities & a role in shaping the direction of the company.
• We're fun. You'll work with & learn from the smartest people in the industry & have a blast doing it.

Overview

The Activation team is the main interface between our clients & the rest of the business. We are not only responsible for building great relationships with our clients & delivering award-winning digital campaigns, we are also accountable for the growth & development of our clients businesses. Whether that involves being first to market with new digital channels, supporting measurement journeys, providing innovative optimisation solutions or educational workshops, we pride ourselves on the strong client partnerships built.

We are currently looking for a Senior Digital Marketing Analyst (SDMA) to join the team & become part of our close-knit family of passionate Activators.

Role overview

The Senior Digital Marketing Analyst plays a key role within the Activation team. Reporting into the Campaign Manager or Senior Campaign Manager, the Senior Digital Marketing Analyst is responsible for both the management of your clients day-to-day campaign based requests as well as campaign planning, set-up, optimisation & reporting. You will be encouraged to contribute suggestions on how to deliver improvements in efficiency across the business. You will also deputise for the Campaign Manager when needed & support with the training of more junior members of the team.

About the role

• Manage & own campaigns across paid media channels (Search, Social, Display) & platforms, optimising tactics & strategies to produce the best possible performance
• Create media plans which demonstrate knowledge of your client account(s) & provide new testing ideas for further opportunities
• Own campaign execution & QA within the buying platforms, proactively troubleshooting issues as they arise
• Optimise campaign performance against forecasts, driving results for continued improvement & providing new ideas & solutions
• Manage day-to-day contact with clients (calls and/or face-to-face) to ensure campaign planning & management is in-line with client expectations, providing feedback & data driven recommendations on how to achieve the best performance
• Produce end-of-campaign reports which highlight deeper insight into campaign performance & learnings
• Provide basic trafficking support as required
• Build relationships with our platform partners to deliver best in class service & opportunities for our clients
• Train & coach Digital Marketing Analysts to develop & grow within the team

Desired experience & skills

• 1-2+ years of hands-on in-platform experience, ideally across a minimum of 2 of the following digital channels: programmatic display, video, paid search and/or paid social.
• A proven passion for digital media/advertising & technology
• Excellent communication & presentation skills with strong ability to create & build relationships
• Experience in client & account management
• Ability to multitask with great attention to detail
• Strong analytical skills, & comfort with MS Excel, data analysis & internet technologies
• Enjoyment when working as part of a team

Benefits:

• Holiday entitlement is 20 days per year plus national holidays. You can also earn an extra day every year of service up to a maximum of 23 days (after 3 years length of service) with the option to purchase additional annual leave up to 25 days per annum
• Subsidised wellness membership
• Subsidised home internet & mobile phone
• Flexible working hours (start between 8 or 10am)
• Tuition reimbursement available
• Up to 4 weeks of flexible work from anywhere in the world arrangement available
• Weekly snacks & fruit
• Regular paid socials, & social budgets