THE COMPANY

MPOWERs borderless loans enable students from around the world to realize their full academic & career potential by attending top universities in the U.S & Canada. 

As a mission-oriented FinTech / EdTech company, we move extremely fast & leverage the latest technologies, global best practices, & heavy analytics to tackle one of the biggest challenges in financial inclusion. Were backed by over $150 million in equity capital from top global investors, which enables our fast-growth & provides our company with financial stability & a clear path to an IPO over the coming years.

Our global team is composed of ex-management consultants, financial services & technology professionals, & other experts in their respective fields. We work hard, have fun, & believe greatly in our cause. For us, MPOWERs mission of making this mission is personal.

As a member of our team, youll be challenged to think quickly, act autonomously, & constantly grow, creatively in an environment where fast change & exponential growth is the norm. ideation & implementation happens very quickly. We value feedback & emphasize personal & professional development by providing the resources you need to further your skills & grow with the company. MPOWER is committed to cultivating your strengths & curiosity & helping you make an immediate impact.

MPOWER has been named one of the best fintechs to work for by American Banker for the past 5 years in a row. We are honored to be nominated by multiple agencies & publications for our leadership in Tech, diversity & social impact. We pride ourselves on being a growth company for grown-ups, where there are no pool tables but rather great health, education, & maternity/paternity benefits instead. Our team diversity has been recognized as well; were one of the most diverse workforces in the world in terms of nationality, gender, religion, age, sexual orientation, & educational background.

THIS IS A FULL-TIME POSITION BASED IN  BANGALORE, INDIA 

THE ROLE

You will lead Search growth marketing in at MPOWER focused on international paid & organic search. The ideal candidate will have hands-on experience & proven success leveraging multicultural marketing & localization tactics to achieve their goals. Your responsibilities will include but are not limited to

• Designing & executing initiatives to drive paid & organic traffic to MPOWERs website & drive leads throughout the funnel 
• Collecting data and analytics tools to gauge the success of campaigns &and adjusting plans accordingly to maximize value from advertising & other digital marketing efforts
• Conducting A/B tests, pilots, & other marketing experiments to identify opportunities for continuous improvement, including incorporating SEO best practices
• Analyzing data & providing company-wide reporting using Google Analytics, WordPress, BrightEdge, & similar platforms
• Orchestrating digital content strategies across all online platforms, including our website/blog, social media pages, YouTube, for example, by owning the end-to-end process 

THE QUALIFICATIONS

• Bachelors degree in English, marketing, communications or a related field
• 4+ years of digital marketing experience with an international focus
• Proven ability to design & execute growth marketing campaigns to drive traffic & engagement from online platforms 
• Knowledge of SEO, PPC/CPC, SEM rush, & other digital marketing tools & best practices for websites, blogs, social media, & paid media
• Strong analytical skills & experience with reporting & data analysis

A passion for financial inclusion & access to higher education is a must, as well as comfort working with a global team across multiple time zones & sites!

In addition, you should be comfortable working in a fast-growth environment, meaning a small agile team, fast-evolving roles & responsibilities, variable workload & tight deadlines, a high degree of autonomy, & 80-20 everything.