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Critical Mass // digital experience design agency
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As a Group Creative Director, you are a strong creative voice of the agency & holistically lead large teams to creative excellence, account growth, project delivery & talent development. You are a master storyteller knowing what sells, showing what delights, & flexing creative limits with ideas that scare & enthrall. You know how to make the complex simple, the digital, human & the work the best it can be.

You are a driving force. You maintain momentum. You are proactively directing & inspiring your team to achieve & succeed. You are optically & mentally present. You solve problems & overcome challenges with poise & confidence. You advocate for your client, your team, & for the agency.

You will:

  • Drive creative discipline, through operational expertise & work to improve a culture of excellence & accountability.
  • Push ambition & innovation of the work & reshape briefs as necessary.
  • Lead the team to conceive & develop creative that fulfills the expectation of the brief.
  • Write clear, compelling copy that supports brief objectives & resonates with target audiences.
  • Partner with other disciplines to arrive at great insights & build amazing digital solutions.
  • Effectively communicate creative ideas & strategies to all project stakeholders. Lead & partner with multidisciplinary teams.
  • Pitch to high-profile senior clients with an understanding of their motivations & objectives.
  • Integrate with partner agencies & manage collaborations with external parties.
  • Get work live, overseeing the execution process to ensure creative excellence.
  • Set & meet expectations for deliverables, estimations, & project plans.
  • Develop, implement & monitor quality standards across all creative disciplines.
  • Provide regular team mentorship & constructive feedback.
  • Develop, monitor, & modify creative department staffing strategies & plans, including team compensation & performance, skills, training, & mentorship.

You have:

  • 6+ years experience as a creative director or creative lead in an agency environment brainstorming, creative brief development, creative platform development, campaign development, & creative execution.
  • Exceptional writing skills, including the ability to write in a range of voices, styles, & formats.
  • A love for digital. Social, web, the metaverse, AI, gaming. All of it.
  • An understanding of the full breadth of digital platforms & solutions & how to steer creative outcomes across the full ecosystem.
  • A drive to stay on top of cultural trends, technology developments & audience insights as they pertain to the work.
  • The desire to bring your team up with you. You lead by example. You are a natural mentor, guiding with empathy & inspiration.
  • Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
  • The ability to work on multiple projects simultaneously & effectively juggle demand.

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, & employee experience possible! Our new hires & employees are the future of our organization, & we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week. The ask stems from our want to:

  • Strengthen opportunity for continuous learning
  • Improve collaboration & team relationships
  • Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer that is committed to diversity & inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to

We are committed to fostering diversity, equity, & inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance & reach out to them directly.

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