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Role Description
At Dropbox, weve built a legacy of trust with millions of customers worldwide, delivering secure, reliable syncing & collaboration tools. With over 700 million users in 180 countries, were on a mission to design a more enlightened way of working helping busy professionals focus on what matters most.
The SEM Specialist is a key role within Dropboxs Performance Marketing team. You are responsible for driving SEM planning, execution, & ongoing performance. Youll have the unique opportunity to drive strategy & analysis across the search funnel, inclusive of both SEM & SEO. This will include campaign management & execution to achieve impactful results using advanced optimization tools & a data-driven approach.
This role blends strategic thinking with hands-on execution. Youll uncover actionable insights, guide testing roadmaps, & partner cross-functionally to identify growth opportunities across the full search funnel. Your work will have visibility with senior leadership & play a critical role in shaping Dropboxs global search marketing efforts.
Responsibilities
- Lead end-to-end strategy, execution, & analysis of global SEM campaigns, including bidding, budget management, & performance optimization
- Own weekly, monthly, & quarterly reporting, delivering performance insights, experiment recaps, & timely diagnosis of performance shifts
- Collaborate on SEO initiatives to drive visibility & impact across the full search funnel
- Build & maintain forecasting models & performance dashboards to support planning & optimization
- Conduct campaign & funnel analysis to uncover insights & inform growth strategies
- Design & execute A/B tests for ad copy, landing pages, & SEM tactics
- Partner cross-functionally with teams such as Web, Growth, & Data Science to aid in analysis & maximize impact
- Stay current on platform updates, search trends, & best practices to continuously evolve the program
Requirements
- 5+ years of experience managing & scaling global multi-million dollar SEM programs, with an emphasis on ROI, localization strategies, testing, & operational efficiency
- Strong analytical skills with the ability to build models, extract insights, & synthesize complex data from multiple sources into clear, actionable reporting
- Excellent cross-functional collaborator, experienced in managing internal stakeholders & external partners in a remote environment
- Proven project management skills; highly organized & detail-oriented with a track record of managing multiple initiatives simultaneously
- Familiarity with organic search metrics, user journeys, & how SEM & SEO intersect across the funnel
Preferred Qualifications
- Bachelors degree (BA/BS) or equivalent practical experience
- Experience designing & testing landing pages to drive performance
- Familiarity with incrementality testing & modern performance measurement approaches
- AI/tech tool experience
- Prior experience in SaaS or a high-growth digital environment is a plus
Compensation
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