As a Senior Social Strategist, you will play a key role in developing & executing social media strategies to enhance brand presence, engage audiences, & drive business objectives - in other words, social media is your bread & butter. You will be responsible for overseeing social media content calendars, campaigns,  analyzing performance metrics, & staying abreast of industry trends to ensure our social media efforts are innovative & effective. Most importantly, you are driven by a passion for evolving trends & technologies.

Please note that remote work is not an option for this role, & the requirement is to be onsite in our Toronto office. 

 You will:  

• Provide community management for clients
• Serve as the day-to-day social lead for client/internal teams
• Social Listening on active clients & prospective accounts 
• Develop POV's on a range of social topics as needed
• Social thought leadership

• Strategy Development:
  • Develop comprehensive social media strategies aligned with overall marketing & business goals
  • Collaborate with cross-functional teams to integrate social media into broader marketing initiatives
  • Identify target audiences & tailor strategies to effectively reach & engage them
    

• Analytics & Reporting:
  • Monitor & analyze social media performance using analytics tools
  • Provide regular reports on key metrics, insights, & recommendations for improvement
  • Adjust strategies based on data-driven insights to optimize performance
    
    
• Trend Monitoring:
  • Stay abreast of industry trends, social media best practices, & emerging platforms
  • Recommend & implement innovative strategies to maintain a competitive edge

• Content Planning & Creation:
  • Lead development & implementation of social content/editorial calendars
  • collaborate with the social creative team to develop compelling social media content

You have:  

• 4-7 years experience in marketing, public relations, & /or communications
• Proven experience in social media management, with a focus on strategy development
• Strong understanding of social media platforms, algorithms, & trends
• The ability to work well in a fast-paced environment 
• Excellent communication & interpersonal skills
• Analytical mindset with the ability to interpret data & derive actionable insights
• Creative thinker with the ability to generate engaging content ideas
• Experience with Content Creators/Influencers is a plus
• Agency experience is a plus

What We Offer:

• Global maternity & parental leave
• Competitive benefits packages
• Vacation, compassionate leave, sick days, & flex days
• Access to online services for families & new parents
• Extensive winter holiday office closures
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity & Inclusion Board with 12 affinity groups
• Internal learning & development programs
• Enterprise-wide employee discounts

At Critical Mass, we value our employees & offer competitive compensation & benefits packages.  If youre looking for a challenging & rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, & employee experience possible! Our new hires & employees are the future of our organization, & we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration & team relationships.
Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.