The role

We are looking for a Influencer Marketing Manager with an expanded remit beyond classic influencer management. This role is central to scaling our local influencer channel while unlocking broader brand & marketing opportunities. You'll play a strategic role in shaping brand perception & driving growth through PR, brand partnerships, & content development, working closely with local agencies, marketing, & product teams.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills & we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role, we would really like to learn more about you.

What youll do

• Own & lead the Italian influencer marketing program, including scouting, recruiting, briefing, contracting, & managing relationships with creators across platforms & agencies (Instagram, TikTok, YouTube, etc.)
• Liaise with external agencies & internal stakeholders to ensure influencer assets integrate seamlessly into multichannel campaigns
• Develop always-on & campaign-based influencer activations that drive acquisition, engagement, & brand love
• Steer channel growth while optimizing for ROI, defining the right mix of performance KPIs (e.g. CPA, reach, engagement) & implementing structured frameworks to evaluate & scale impact
• Stay on top of social trends & platform innovations to ensure HelloFresh campaigns remain fresh, relevant, & effective
• Oversee & guide a local freelance copywriter (up to 8 hours/week) to produce performance-driven paid & influencer briefs & messaging
• Curate, organize, & repurpose high-performing influencer content for use across paid media, CRM, organic social, & website
• Align closely with Growth, Brand, & Product teams to ensure influencer marketing supports acquisition & brand KPIs
• Act as the main point of contact for local influencer-led brand initiatives, ensuring alignment with overall brand strategy & adapting global priorities to fit the Italian market context
• Manage brand partnership opportunities that complement influencer activity collaborating with aligned brands on co-marketing initiatives, product placements, or themed content that amplifies reach & relevance

What youll bring

• 36 years experience in influencer marketing, brand partnerships, or digital marketing roles
• Proven track record of scaling performance-driven influencer programs in D2C space
• Strong project management & creative brief development skills (in italian) 
• Exceptional communication & negotiation skills, with a talent for building & maintaining relationships
• A mix of creativity & commercial acumen
• Creative problem solver with a proactive attitude & the ability to work in a fast-paced environment. Enthusiastic about the food industry & passionate about innovation & sustainability
• Fluent in English & Italian

What we offer

• The chance to have a serious impact on one of the fastest-growing technology companies in Europe in an exciting growth phase on the Italian market
• A vibrant  international environment with mission-driven colleagues
• Smart-working opportunity for up to 50% of your time
• Benefit from our selection of employee perks 
• Significant reduction on your HelloFresh boxes
• Meal vouchers
• Access to FitPrime Smart (online sport platform with more than 1000 videos on demand & 300 live videos of yoga  pilates  cardio  toning & meditation)
• Welfare credit after two years in the company
• High-end tech equipment
• Monthly social events & bi-annual company parties
• Free drinks  snacks & fruits in our vibrant & recently renovated office in Milan

Are you up for the challenge?

Please submit your complete application below including your salary expectations & earliest starting date.

After submitting an application our team will review this & get back to you within 5 business days.