Squarespace is looking for an Associate Director of International Marketing to create & guide the strategic direction & operational execution of our expansion across Europe.
You'll lead a team based in Amsterdam, hire & manage local agencies, & work cross-functionally with the marketing team & other Squarespace teams. You'll oversee the planning & execution of localized go-to-market plans that include Culture & Community Initiatives, Communications, CRM, Paid Media, & Product Marketing efforts.
You'll work hybrid from our coworking space in Amsterdam & report to our VP, International & Go-To-Market.
You'll Get To
- Create & drive the strategic direction & operational execution of our international expansion in Europe
- Build Squarespace's cultural relevance through the planning & execution of strategic Community & Culture initiatives
- Build & manage a marketing team to execute holistic marketing plans
- Hiring & managing local partners or resources (briefing, providing strategic direction, executional oversight) & active partners, customers & vendors to secure their collaboration in marketing initiatives, including the monitoring & tracking of projects from start to finish
- Understanding product market fit, competitive insights, customer behavior, consumer media consumption & trends consumer insights to deeply understand our European consumer & to develop insight-driven marketing
- Drive growth & impact across all major international KPIs: customers, revenue, conversion, marketing ROI, LTV, & retention
Who We're Looking For
- 12-15+ years of marketing experience across both digital & traditional marketing channels, experience working in SaaS
- Proven success leading & developing a high performing team; ideally, experience across both in-house & agency (or in-house agency) support models
- Experience developing & leading go-to-market strategy across Europe
- Deep understanding of localized and/or go-to market strategies, & how product fit, consumer, community, culture & macro perspectives influence in-market plans
- A collaborative approach, with experience influencing cross-functional teams in a complex organization & a track record of building productive relationships with a broad range of internal partners
- Flexibility & comfort with ambiguity; able to define priorities & identify trade-offs when faced with overlapping needs
- Skilled presenter & communicator, ready to deliver insights & recommendations to a wide variety of audiences, including executive leadership.
- Exceptional cultural builder, both internally & externally
Benefits & Perks
- Fertility & adoption benefits
- Headspace mindfulness app subscription
- Global Employee Assistance Program
- Flexible paid time off
- All statutory leaves, as required
- Education reimbursements
- 6 Global Employee Resource Groups (ERGs)
About Squarespace
Squarespace is a design-driven platform helping entrepreneurs build brands & businesses online. We empower millions of customers in more than 200 countries & territories with all the tools they need to create an online presence, build an audience, monetize, & scale their business. Our suite of products range from websites, domains, ecommerce, & marketing tools, as well as tools for scheduling with Acuity & creating & managing social media presence with Bio Sites & Unfold. Our team of more than 1,500 is headquartered in bustling New York City, with offices in Dublin, Ireland, Aveiro, Portugal, & coworking spaces in the UK, Netherlands, & Australia. For more information about our company culture, visit https://www.squarespace.com/about/careers.
Our Commitment
Today, more than a million people around the globe use Squarespace to share different perspectives & experiences with the world. Not only do we embrace & celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
#LI-SN1 #LI-Hybrid
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