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Critical Mass // digital experience design agency
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As a Director of Performance Marketing Science your curiosity never ends. The next question is always on your mind, helping you to demonstrate the value of analytics to internal & external stakeholders. You bring 10+ years of experience, setting the vision & being accountable for the design & implementation of data-driven marketing strategies & insights for clients, with a demonstrated expertise in at least two of the following areas: tracking & measurement, reporting, data visualization, testing & evaluation, data integration, or statistical modeling. You have experience identifying opportunities to expand client engagements & grow revenue, influencing client behavior & decisions through coherent & consistently delivered advice. You excel at managing team deliverables across multiple workstreams, setting the frameworks & processes used for task management & prioritization. You also thrive in a global operations context, working on multi-disciplinary projects to drive data-driven best practices & thought leadership.

Leveraging your leadership skills to supervise & develop a passionate team (including their work priorities, timelines, deliverables, & training) is something youre looking for. And youll expose your team members to all Marketing Science sub-disciplines to help develop their expertise.

You will:

  • Understand data, data management, data infrastructure, & marketing applications.
  • Effectively communicate & present complex technical concepts to non-technical audiences.
  • Proven team & project management skills including training & staff development.
  • Use empirical practice in digital experience design & optimization.
  • Deliver complex projects involving multiple stages, components, & contributors in a timely manner.
  • Creatively solve problems, improve processes, & design methodically.

You have:

  • 10+ years in the marketing industry.
  • 5+ years in the online measurement industry managing teams.
  • An insatiable curiosity & sense of humor.
  • Strong collaboration, project management, & team building skills. 
  • Excellent communication & presentation skills to a variety of audiences, including creative, tech, media, project management, account, & client teams.
  • Mentorship & management skills for team members.
  • Ability to distill large quantities of information into clear & concise insights to formulate actionable recommendations.
  • Ability to articulate ideas & concepts in visually interesting & compelling formats.
  • An understanding that each project & problem requires a fresh approach.
  • Proficiency in current issues & trends within the online marketing industry with an emphasis on emerging media & mobile platforms.
  • Understanding of various analytics key performance metrics & tag/taxonomy management systems, including Adobe Experience Platform.
  • Technical knowledge of enterprise & marketing technology ecosystems, including: database systems, marketing & customer cloud & the ad-tech supply-chain.
  • Experience in leading an organizations testing program, & expert knowledge of the market-leading platforms & their strengths & weaknesses.
  • Expert understanding of the media landscape, & extensive experience using data to assist in the creation & validation of media strategies & tactical plans.
  • Knowledge of traditional, digital, & search advertizing & how it is planned & executed.
  • Experience with identifying opportunities to integrate Customer Relationship Management (CRM) data to support digital marketing initiatives

What We Offer

Global maternity & parental leave
Competitive benefits packages
Vacation, compassionate leave, wellness days, & flex days
Six free therapy sessions through Therify
Access to online services for families & new parents
Hybrid work options
Extensive winter holiday office closures
Summer Fridays (off at 3:00 PM local time every Friday)
Diversity & Inclusion Board with 12 affinity groups
Funding towards internal learning & development
Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, & employee experience possible! CM new hires & employees are the future of our organization, & we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning

Improve collaboration & team relationships.

Increase employee engagement

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer that is committed to diversity & inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to

We are committed to fostering diversity, equity, & inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance & reach out to them directly.

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If Costa Rica based: 

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