Welcome to TheFork! We're on a mission to bring people together, feed the human spirit & champion restaurant culture because we strongly believe the best things in life happen around the table, & we want you to experience those unforgettable moments.  

Founded in 2007 & present in 12 countries, we are the leading restaurant booking platform across Europe, & offer the broadest community of diners access to thousands of incredible restaurants. How do we make this happen? Through our exceptional lineup of products: 

TheFork App: our free restaurant discovery & booking app that helps you find your next table with ease 

TheFork Manager: our innovative software tool that digitises restaurant operations & helps restaurateurs manage their bookings & increase their revenue 

TheFork PAY & TheFork Gift Card: quick & easy ways to pay directly from TheFork app, making the payment process a piece of cake.

We have offices all over Europe, boasting a fully international team from all over the world. We are all foodies at heart, & work together in a flexible, multicultural & positive environment which provides everyone with space to grow, both professionally & personally.

The B2B Marketing Manager will be at the forefront of driving business growth & brand visibility across multiple markets. This role involves crafting & executing strategic marketing initiatives that resonate with our B2B audience, including restaurants & partners. He/she will collaborate closely with country marketing counterparts & develop deep insights into the market needs & trends in order to elevate TheForks presence in the restaurant community. The ideal candidate will be responsible for developing & executing a comprehensive marketing strategy that encompasses website optimization, customer loyalty programs, & robust social media marketing to enhance our brand presence & drive business growth..

Key Responsibilities:

• Develop & implement a strategic B2B marketing plan that aligns with TheFork's business objectives & targets the restaurant sector, including relevant industry partners.
• Oversee the management & enhancement of TheFork's B2B website, ensuring it serves as an effective B2B portal for engaging restaurant partners, including but not limited to:
• UX + mobile & customer journey optimization
• Messaging - product positioning & overview
• Tracking
• Website redesign & relaunch
• Lead the creation & management of a customer loyalty program tailored for restaurant partners, with a focus on retention & long-term partnership development.
• Gather insights on customer satisfaction & identify areas for improvement
• Support creating targeted communication campaigns with CRM team, in order to keep in touch with customers through newsletters, updates, & informative content that adds value beyond the sales pitch.
• Support strategies for cross-selling & up-selling to existing customers with CRM team.
• Collaborate with the sales/AMs & customer service teams to ensure a seamless customer experience that reinforces trust & loyalty.
• Define social media strategy to increase brand visibility & engagement within the restaurant community, & evaluate appropriate scope for the following:
• Content creation - develop a content calendar that outlines what type of content
• Community management - monitor social media channel, respond promptly to customer inquiries & foster positive interactions by engaging with followers
• Performance analysis - Track key performance metrics, evaluate the effectiveness of social media campaigns, & identify trends, opportunities, & areas for improvement
• Work closely with country teams to align marketing strategies with sales objectives & to provide support for sales initiatives.
• Utilizing Net Promoter Score (NPS) data to gauge customer satisfaction & coordinate actions with countries on improvements
• Support creating compelling sales collateral that effectively communicates the value proposition of our services to potential partners.

What we offer you  

An awesome team (not everybody like our jokes, but we try our best) 

A Permanent contract (that can be useful in life) 

Flexible working environment (2 days home office per week) 

Competitive fixed salary, bonus & equity (yes, equity!) 

Lunch vouchers available for each working day (because yes, we like to try our best restaurants)  

International teams - More than 30 nationalities & 16 offices worldwide 

Highly inclusive working environment 

Lifestyle benefits that can be used to reimburse physical, leisure activities, family support, travel etc 

Continuous learning & development programs

Free access to the Calm app  

A program dedicated to help you have the best work/life balance 

Health insurance fully covered by the company 

Life Insurance & Disability at no cost to the employee  

Amazing offices with dining, coffee point on each floor, & leisure area    

Team building events (we love karaoke. A lot. A lot.)

We believe that we are better together, & at TheFork we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At TheFork, we want you to bring us your unique perspective & experiences, so we can collectively keep disrupting the restaurant industry & go from good to great. 

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