About BuzzFeed

BuzzFeed (Nasdaq: BZFD) is home to the best of the internet with a mission to spread joy & truth. Across entertainment, news, food, pop culture, & commerce, our brands drive conversation & inspire what audiences watch, read, & buy now & into the future. Born on the internet in 2006, BuzzFeed is committed to improving it: providing trusted, quality, brand-safe entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, & creative; & inspiring our audience to live better lives. 

Tasty: Where Food Gets Fun

Tasty is where cooking meets creativity, fun, & a little bit of magic. We make easy, scroll-stopping recipes, clever kitchen hacks, & shareable videos that inspire millions to get in the kitchen. From quick TikToks to full recipes, we turn everyday ingredients into moments of joy. Join us & help bring flavor, fun, & big ideas to kitchens everywhere!

Business Area: Content

Job Category: Studio

Salary: $70,500.00- $72,000.00 USD 

Union Status: Non-Union 

BuzzFeed is committed to fair & equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, & geography.

The Community You Will Join

BuzzFeed is seeking a Social Media Strategist to focus on publishing strategy for our food brand, Tasty. This position will use data to inform decisions & collaborate closely with video producers to ensure our content is released optimally across YouTube, Facebook, Instagram, TikTok, & other platforms. 

The ideal candidate is obsessed with food videos & food creators (especially in the long-form YouTube space) & would be able to understand & summarize how & why certain videos blow up where they take off, what makes them special, why they are worth sharing, & how to recreate success across our accounts.

Were looking for a rockstar who is naturally organized & detail-oriented, able to navigate a fast-paced, dynamic work environment with efficiency & maturity, enthusiastic about social media & all things BuzzFeed someone who is a data-obsessed self-starter with excellent judgment & communication skills.  

This is a full-time salaried position in our Los Angeles office, currently in the office 2 days a week. 

A Typical Day

• Schedule, publish & analyze BuzzFeed.com posts across multiple social media platforms including Facebook, Instagram & Twitter
• Completely & wholly owns their initiatives from a publishing point-of-view; has all the answers & if they dont, are determined in finding the answer
• Establishes a consultative relationship with stakeholders, including executives; educate on new features & offerings in the social media sphere
• Work closely with brand leads to coordinate campaign based native posts
• Acts as an advisor for new initiatives; a respected thought leader to help teams throughout the company crack new content areas & formats
• Has the foresight to anticipate issues in workflow or content performance & present their manager with possible actionable solutions. Able to think outside the day-to-day to find creative scalable solutions (i.e.: work smarter not harder)
• Analyze & assess performance across social media channels. This includes performance of individual posts & content, as well as broad trends across platforms
• Use knowledge of Internet culture & user behavior to present our content in the most shareable way, helping them to have the biggest reach & impact 
• Reports to Director of Social Publishing/ Creators

Who You Are

• 1-3 years of experience online writing/editing/curating on the web
• Understanding of the digital landscape & a proven interest in keeping up to date with developments in web platforms & applications
• Experience publishing & analyzing content across Instagram & Facebook. Bonus points if you are a native Twitter, TikTok & YouTube user as well
• Extensive understanding of how headlines, thumbnails, & captions can affect a posts performance
• Deep enthusiasm for experimenting with content & strategy to optimize for key metrics 
• Are you a meme enthusiast? Are you interested in pop culture - a definite plus! 
• Strong organizational & communication skills
• Must have excellent writing skills
• Responds to a fluctuating workload with a positive attitude & is always ready to tackle new challenges!
• Ability to handle multiple priorities - a tireless work ethic never hurts!

TO APPLY:

• No formal cover letters, please. Instead, include a few short paragraphs in your application explaining why you'd be a good fit for this particular position. 
• Provide links to your social media accounts or personal blog.
• Attach a resume.

Use of artificial intelligence or an LLM such as ChatGPT during the interview process may be grounds for rejection of your application.

Life at BuzzFeed

We celebrate inclusion & are committed to equal-opportunity employment. We are proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to, & will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.

You can expect:

• A supportive, inclusive atmosphere on a team that values your contributions.
• Opportunities for personal & professional growth through work experience, offerings from our in-house Learning Team, our Employee Resource Groups, & more.
• An attractive & equitable compensation package, including salary.
• A well-rounded benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, health & wellness discounts, & much more.