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Thrillist, a digital publication focused on travel, culture, & local experiences, is looking for a Social Media Specialist to manage day-to-day social media posting & help execute the overall social strategy. This role is focused on distributing & advancing Thrillists storytelling across all social platforms, including but not limited to Facebook, X, Instagram, Pinterest, & Reddit. The person in this role will develop the Thrillist voice off-site in a way that accurately reflects the brand & increases awareness & relevance for Thrillist in the travel space. The Social Media Specialist will bring Thrillist to life off the site & will have a strong hand in ensuring those who encounter Thrillist off-platform hit follow.
Along with a passion for engaging audiences & a keen attention to detail, the candidate must have in-depth social media experience, very strong writing & editing skills, an eye for powerful visuals, & an understanding of how to interpret data to inform social strategy. They should maintain a high bar for quality across all off-site platforms, translating Thrillists journalism to feel native to the platforms on which they are published without sacrificing editorial voice & integrity, & they should bring a creativity & excitement to the opportunity to advance Thrillists social presence.
The Social Media Specialist will lead by example in demonstrating Vox Media values.
WHO WE ARE
Thrillist celebrates life at the intersection of culture & experience, inspiring people to pursue spontaneity through food, drink, & travel.
Thrillist is part of Vox Media, the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about whats now, whats next, & whats possible.
As a community of journalists & storytellers, business professionals, creators & technologists, we believe it is a moral & business imperative to amplify voices: to cultivate diversity, equity, & inclusion throughout our organization & media. This applies to our candidates, our teams, our storytelling, our creative work, & our platforms, products, & partnerships.
WHAT YOULL DO
- Take a hands-on role in overseeing social media programming, including day-to-day writing & editing of social content, posting, community management, & optimization of content on multiple social platforms, including but not limited to Facebook, Instagram, TikTok, X, & Threads
- Work with the editorial team to creatively translate written & video content into compelling social posts that cultivates the brand voice off-platform
- Create original engagement-driven concepts for social, including video editing & occasionally shooting footage for Instagram Reels, as well as still imagery using tools like Photoshop
- Find smart, effective ways to insert Thrillists content & voice into online conversations to drive audience engagement, brand awareness, & relevancy
- Work cross-functionally with the editorial, video, & creative teams to roll out major editorial work (tentpoles, features, & more) across distribution platforms
- Engage the community by creating interactive posts as well as responding to comments & messages on social platforms
- Work with staff writers & editors to be the eyes & ears of Thrillist on the internet & provide insights into trending news & events relevant to their work
- Work across platforms to identify & engage with creators, with particular attention to trends, & sourcing user-generated content that can increase engagement on Thrillists platforms
- Collaborate with video team on cutdowns, coordinate distribution of produced video, & share feedback on the performance of social video
- Work with the Associate Director of Social Platforms to review analytics for audience engagement & behavior, & adjust posting strategy accordingly
- Stay up to date with the latest social media best practices, emerging platforms, & competitor activity to keep Thrillist ahead of the curve
WHO YOU ARE
- Minimum 2 years of social media experience, preferably at an editorial publisher
- Familiarity with social publishing & listening tools like Later, Parsely, Sprout, Google Analytics, and/or CrowdTangle
- Good experience in monitoring social media metrics, tracking & analyzing performance, & providing regular reports to assess the effectiveness of content
- Strong editorial judgment & confidence in writing voicey, clever, engaging copy
- Experience using photo editing & design tools like Photoshop or Canva is a plus
- A collaborative & positive team player with an enthusiastic work ethic
- Excellent communication skills & ability to pitch creative ideas
- Exceptional organizational skills, focus, & attention to detail
- Nimble & keenness to adapt to an ever-changing media landscape
- Video editing skills preferred
If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We would love to have a chat & see if you could be a great addition to our team. Weve hired chefs who became editors, DJs who became UX designers, & sommeliers who became writers.
WHERE YOULL WORK
This job is remote.
WHY VOX MEDIA?
WHAT WE OFFER
This is a permanent, full-time position. This job is benefits-eligible. We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life. You can find more information about our benefits here.
This is a bargaining unit position covered by the terms of a collective bargaining agreement with the Writers Guild of America, East.
OUR DEI+ COMMITMENT
Vox Media is committed to building an inclusive environment where everyone can show up as their authentic selves & create their best work. We recognize that great stories, platforms, products & services come from people with all manner of backgrounds & experiences. We recognize that our commitments require ongoing work & sustained attention, as well as adaptation to new insights & best practices. We keep our diversity data public for the sake of accountability, transparency & communication. Learn more about our values here, & our approach to corporate citizenship here.
Vox Media is an Equal Opportunity Employer & qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our People & Culture team (recruitment@voxmedia.com).
WHAT COMES NEXT
Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @voxmedia.com email addresses, never via text message. Read more about how our recruiting team operates, & how to protect yourself from recruitment fraud, here.
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