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FanDuel // one-day fantasy sports
 
Marketing, Full Time    New York    Posted: Monday, September 19, 2022
 
   
 
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JOB DETAILS
 

ABOUT FANDUEL GROUP

FanDuel Group is a world-class team of brands & products all built with one goal in mind  to give fans new & innovative ways to interact with their favorite games, sports, teams, & leagues. Thats no easy task, which is why were so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means well never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance & paid leave policies, were committed to making sure our employees get as much out of FanDuel as we ask them to give.

Our brands include:

  • FanDuel  A game-changing real-money fantasy sports app
  • FanDuel Sportsbook  Americas #1 sports betting app
  • FanDuel TV  "The Bettor Sports Network" bringing live sports & interactive content to the games fans care about most
  • FanDuel Racing  A horse racing app built for the average sports fan
  • FanDuel Casino & Betfair Casino  Fan-favorite online casino apps
  • FOXBet A world-class betting platform & affiliate of FanDuel Group
  • PokerStars The premier online poker product & affiliate of FanDuel Group

THE POSITION: 
Our roster has an opening with your name on it

FanDuel is looking for a Manager, Marketing Technology to help drive our customer retention, martech operations, & strategic marketing initiatives through MarTech technology advancement. You will play a key role in the Marketing Technology & Operations team, with ownership over marketing technology initiatives.  An ideal candidate will have expert knowledge of CRM systems / technologies & be an advocate for MarTech innovation, evangelizing best practices throughout the company to produce delightful customer experiences & drive business KPIs. You will use your background in CRM & your technical acumen to enable different FanDuel brand verticals to do more with new & existing tools. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.

THE GAME PLAN:
Everyone on our team has a part to play

Technical Knowledge

  • Lead several innovation functions within Marketing Technology & Operations including Transactional customer communications, data/usage management/reporting, & POC for Finance/Procurement for key strategic contracts/invoicing
  • Become thought leader of strategy & innovation by unlocking opportunities for transactional email through using technology (Braze, Knime, CDP, Promotions Engine)
  • Be a resource for others as a systems expert, sharing extensive knowledge of our marketing technology stack (Braze, Knime, CDP) & our data sources
  • Recommend where campaign execution can be made more efficient through implementation of a new feature, & play a lead role in partnering up with Automation & Implementation team
  • Learn APIs & other data transfer methods to automate marketing campaigns end-to-end & do campaign personalization at scale using Movable Ink
  • Partner with relevant teams on the creation, testing & deployment of assets used in automations & campaigns with advanced personalization
  • Understand the breadth of customer marketing communications we send, & take all programs & channels into account when thinking through new campaigns to implement

Program Management

  • Serve as thought leader with respect to Marketing Technology & Operations, build relationships w/ key stakeholders, & deep understanding of impact on the overall business
  • Become POC for Marketing Procurement (invoice routing, forecasts, etc.) & POC for Advanced Usage analysis for primary tools i.e. Braze & Segment
  • Own tech stack campaign marketing performance (Braze) at a BU level & Segment, our CDP
  • Provide analysis & subsequent strategic recommendations, quantitative/qualitative, regarding impact of vendor usage data at a monthly tracking level
  • Contribute to the planning & development of a marketing technology roadmap that accomplishes set business goals
  • Cultivate collaborative & productive relationships with product & engineering teams
  • Evaluate capabilities of new & existing vendors, & collaborate on new tool implementations alongside our Product Development & engineering teams, Marketing Director & VP
  • Track usage on owned platforms, project needs for future contract periods & contract renewal discussions
  • Present roadmap & program updates to groups of business stakeholders

Team Development

  • Oversee the creation of documentation for owned projects to facilitate knowledge sharing
  • Create & document new team processes for deploying campaigns & technology launches
  • Identify, develop & help foster top talent within the wider Marketing organization
  • Create an inspiring environment for teammates to learn & advance

THE STATS:
What we're looking for in our next teammate

  • 4+ years of experience in email and/or mobile marketing, with experience creating & managing Marketing campaigns from start to finish
  • Experience mentoring junior team members
  • Bachelors degree or equivalent industry experience preferred
  • Strong project/program managements skills working with complex deliverables & shifting timelines
  • Proven experience with marketing communications & personalization tools (e.g. Braze & Movable Ink)
  • Experience working with Customer Data Platform Technologies (e.g. Segment, mParticle, Tealium)
  • Experience working with product & engineering teams on executing a development roadmap
  • Expert knowledge of CRM platform metrics
  • Proficient in coding emails in HTML & CSS
  • Proven experience creating business cases & influencing product roadmaps
  • Has a positive attitude & loves opportunities to collaborate with others
  • Strong organizational skills & effective at project management
  • An avid sports & gaming fan, & have played FanDuel or competitive products preferred

THE CONTRACT: 
We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting & fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship & professional development resources to help you refine your game
  • Flexible vacation allowance to let you refuel
  • Hall of Fame benefit programs & platforms

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.

#LI-Hybrid

 
 
 
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