Company Description|Job Description
As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable & secure payment network - enabling individuals, businesses, & economies to thrive. Our advanced global processing network, VisaNet, provides secure & reliable payments around the world, & is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, & fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network & scale to reshape the future of commerce.
At Visa, your individuality fits right in. Working here gives you an opportunity to influence the world, invest in your career growth, & be part of an inclusive & diverse workplace. We are a global team of disruptors, trailblazers, innovators & risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, & doing meaningful work that brings financial literacy & digital commerce to millions of unbanked & underserved consumers.
You are an Individual. We are the team for you. Together, let's transform the way the world pays.
Manager, Marketing Programs - The Marketing Manager will be a key member of our North America Marketing team, driving strategic, integrated marketing programs to merchants & acquirers to generate leads, optimize & accelerate awareness, thought leadership, engagement & demand.
The Marketing Manager leads the marketing effort to drive adoption of Authorize.Net & CyberSource solutions sold through specific tiers of the Financial Institutions channel. He/she will help develop go-to-market programs, business-value messaging, & solution-level materials. We are seeking a B2B marketing professional with a passion for engineering a buying/sales cycle & building industry reputation to deliver consistent & efficient prospect engagement & sales close, spanning the entire length of the buyer's journey.
The Marketing Manager will own & manage marketing programs for Authorize.Net & CyberSource payment solutions working with merchants & acquirers targeting the small business segment. The Marketing Manager will report to the Sr. Director, North America Marketing & work closely with Solutions Marketing, Marketing Operations, Sales, & Customer Success teams.
Location is flexible, but ideal candidate may work from San Francisco, CA, Lehi, UT, Austin, TX or Bellevue, WA, with some domestic travel expected.
Minimum of Bachelor's degree or equivalent
3-6 years of marketing programs work experience with a knowledge & understanding of the payments & merchant acquiring space & a Bachelor's Degree or
2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD).
Demonstrated ability to assume business leadership for Authorize.Net & CyberSource marketing efforts to merchants & acquirers targeting small business (championing function/role/objectives), instill passion & appreciation for the true art & science of the marketing/sales messaging & enablement process throughout the buyer's journey.
Strong writing, analytical & presentation skills. Ability to understand complex processes & technologies, & translate into simple concepts (written, graphical, architectural, & verbal). Strong command of Word, PowerPoint & Excel applications. Command of systems like Eloqua, Salesforce, & Tableau a plus.
Story telling. Demonstrated ability to develop impactful, fact-based, sales-usable product & value proposition stories (requires strong analytical & creative thought processes). Has ability to see the unseen story, & generate story from disparate pieces.
An eye for compelling creative.
Ability to think strategically & develop go-to-market plans, with a willingness to roll up your sleeves & develop high-quality tools, collateral, presentations to execute your vision
Demonstrated strong agency management & coordination skills.
Proven success in launching products/services & driving more sales.
Strong communications skills (written, translating messages into graphic concepts, verbal).
Strong buyer journey & sales enablement orientation-message, buying-cycle-savvy, understanding of sales methodologies, customer business process focused, effective tools/proof.
Familiarity with eCommerce business process/order management processes & technology desired.
Successful record of accomplishment of B2B program marketing experience, particularly in the small business audience segment.
Manage marketing budget to generate the agreed return on marketing investment.
Design & develop partnership-specific content, tools & resources (whitepapers, presentations, webinars, surveys, ROI tools, benchmarking tools, etc.) required at each point in buying cycle (for demand offers & sales enablement).
Coordinate, strategize & maintain digital marketing channels: web & social media.
Liaise with agency to develop ongoing plans & content calendars, coordinate with regional teams to manage ongoing digital marketing efforts.
Coordinate events & workshops in target market.
- This position requires the incumbent to travel for work up to 20% of the time.
This position will be performed in an office setting. The position will require the incumbent to sit & stand at a desk, communicate in person & by telephone, frequently operate standard office equipment, such as telephones & computers, reach with hands & arms, & bend or lift up to 25 pounds.
Visa will consider for employment-qualified applicants with criminal histories in a manner consistent with EEOC guidelines & applicable local law.