Role: Sr. Associate, Influencer Marketing

Location: Toronto (Ca)

We are seeking a highly motivated Senior Associate of Influencer Marketing to join our Performance Marketing team. This role is ideal for someone with experience in managing & scaling influencer programs, strong relationship management & negotiation skills, & a results-driven mindset. The Senior Associate will take a more strategic role in identifying & securing top influencer talent, optimizing performance-driven campaigns, & contributing to overall team growth. This position requires a strong business development mindset, data-driven decision-making, & cross-functional collaboration to drive impactful results.

You will...

Talent Sourcing & Relationship Management:

• Proactively identify & onboard high-potential influencers, building a scalable & high-performing influencer portfolio.
• Cultivate & manage strong relationships with influencers, agencies, & content creators, ensuring long-term partnerships.
• Lead negotiation strategies to optimize influencer contracts & maximize ROI while securing favorable terms.
• Mentor junior team members on best practices for outreach & relationship-building.

Campaign Strategy & Management:

• Manage & scale influencer campaigns from inception to completion, both in-house & with agency partners.
• Optimize product seeding initiatives, ensuring a strategic approach to engaging VIP influencers & brand advocates.
• Develop data-driven campaign briefs that align influencer content with performance goals & brand messaging.
• Implement & refine tracking mechanisms to measure & report on campaign effectiveness.
• Identify areas for optimization, making strategic recommendations to improve influencer performance.

Execution & Prioritization:

• Balance multiple influencer partnerships & campaign timelines, ensuring seamless execution & impactful results.
• Collaborate with influencers to ensure high-quality, brand-aligned content that meets campaign objectives.
• Address challenges proactively & apply a solution-oriented approach to improve processes.
• Support testing & innovation in influencer marketing strategies to enhance efficiency & performance.

Data & Performance Analysis:

• Analyze influencer performance data, drawing insights to improve future partnerships & campaign results.
• Manage & optimize tracking codes, UTMs, & attribution models for more accurate performance analysis.
• Develop detailed post-campaign reports with key learnings, takeaways, & data-driven recommendations.
• Leverage insights to inform budget allocation & optimize spend on high-performing influencers.

Collaboration & Industry Insights:

• Work closely with internal teams (paid media, content, CRM, analytics) to integrate influencer efforts into broader marketing strategies.
• Stay on top of industry trends, social media algorithms, & evolving influencer marketing best practices.
• Provide guidance & recommendations for scaling the influencer program, leveraging emerging trends & opportunities.

You have

• Bachelors degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in influencer marketing, business development, or a related field, with a strong focus on pitching, relationship buidling & negotiation.
• Demonstrated ability to identify, onboard, & manage influencer partnerships at scale.
• Strong understanding of performance marketing metrics (CPM, CPV/CPS, CAC, incremental CAC, LTV, ROI) & their application to influencer marketing.
• High proficiency in Excel & data analysis tools.
• Excellent communication, persuasion, & interpersonal skills, with experience leading negotiations.
• Familiarity with UTM tracking, performance analytics, & influencer marketing platforms (e.g., AspireIQ, CreatorIQ).
• Knowledge of social media trends, content production, & emerging digital marketing practices, particularly in the wellness & food verticals.
• A proactive, strategic mindset with a passion for scaling influencer marketing programs.

Youll get

Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh & Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, & 25% discount on GoodLife fitness memberships!
Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation & PTO to help you create a good work-life balance. 
Family Benefits - A parental leave top-up program for expectant parents.
Growth & Development - We support your career progression, provide development opportunities, & invest in your continued learning through our organization wide L&D fund.
Work Hard & Have Fun - From team socials to engaging company days, youll have plenty of opportunity to experience the fun!
Diversity & Inclusion Initiatives - With impactful ERGs like FreshPride, Women Empowered & LIMES, we are committed to our diversity, equity & inclusion efforts.
Food Puns - this one is kind of a big dill if you havent already noticed. We even have some punny meeting room names!

Working Conditions
Its no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.