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Blenheim Chalcot // venture builders & invest funds
 
Marketing, Full Time    London    Posted: Friday, January 17, 2020
 
   
 
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JOB DETAILS
 

Marketing Manager

About Contentive

We are reinventing B2B media & events, committed to connecting buyers & sellers in B2B markets globally. Our people, technology led approach & our commitment to innovation set us apart.

Staying up to date in a fast-changing industry is a major challenge for professional executives. We develop smart ways to curate & create content that cuts through the noise & captures the attention of busy executives to help them succeed in their roles.In turn, we offer content marketing solutions to suppliers that want to influence these communities, a cost-effective, reliable, scalable source of qualified leads. We aim to become a long term, retained partner with leading suppliers in each of our markets.

Our point of difference is that we use a proprietary technology stack to track engagement online which allows us to offer personalized experiences to professionals, which leads to higher engagement online. Our technology also allows us to nurture leads until they are marketing qualified, ready for an introduction to an appropriate supplier.

Our current communities are in Fintech, Digital Marketing, HR & Finance. We want to have a reputation for building the best communities, appreciated by professionals & suppliers alike.

Founded in 2012, we now have around 80 employees across London & New York & continue to grow. We are backed by the Blenheim Chalcot group, leading technology investors with annual sales of over 300M.

Our culture is inclusive, modern, friendly, smart & innovative we seek to employ bright, positive thinking self-starters with a can-do attitude. Our people enjoy challenging themselves to be the best at what they do if that sounds like you, youll fit right in!

We will offer a competitive salary & excellent benefits.

The role

Role overview

We are looking for a Marketing Manager to lead the growth of our award-winning international portfolio, which includes awards, publication, summits & roadshow series. The Marketing Manager will be planning & executing innovative & engaging marketing campaigns to drive delegate revenue, support sponsorship lead generation & develop our audiences across events. This is a broad role including activities across all digital marketing channels involves content creation & campaign delivery, while forging key relationships within the industry that will push the growth of the portfolio.

Duties& Responsibilities:

  • Create/edit marketing content for variety of uses (e.g. newsletters, website, e-shots, etc.)
  • Strategy & delivery of delegate marketing campaigns within the portfolio across multiple channels, including, Partners, E-shot, Social Media & Website
  • Liaise with internal & external stakeholders to meet quality & time requirements, ensuring consistent messaging & adherence to brand guideline
  • Ensure website content remains up to date & relevant at all times with a clear SEO strategy in place.
  • Write & deliver clear data & creative briefs
  • Email marketing, using marketing automation tool
  • Understand product & competitor offerings to ensure messaging remains appropriate & effective
  • Secure & create PR with appropriate industry titles
  • Assist with ad-hoc marketing projects
  • Through the use of a detailed campaign tracker report on the success of media mix & use to develop the strategy
  • Manage your designated marketing budget
  • Meeting KPIs assigned to the project & exceeding revenue targets
  • Mentor junior team members, supporting the success of their campaigns & encouraging person development.

N.B. This represents a broad outline of accountability & cannot list in detail all of the tasks that the jobholder will be required to undertake.

Experience & Skills:

  • Experience in a B2B marketing environment
  • Solid understanding of digital marketing principles
  • Good copywriting skills & proof reading experience
  • Experience of online Direct Marketing
  • Used to briefing & dealing with creative departments
  • Able to prioritise competing demands against tight deadlines
  • Strong IT skills, with ability to pick up new systems quickly (e.g. Sales Force, CMS, Email Management Platforms etc)
  • Experience working with SEO, PPC & CRM
  • Proven track record of meeting event revenue targets through online bookings

Personal Characteristics:

  • Great attitude: proactive, enthusiastic & fun to work alongside, with a strong work ethic
  • Highly organised & structured planner with the ability to deliver projects & campaigns on time
  • Outstanding people skills with the ability to develop relationships with a wide range of partners & individuals
  • Excellent accuracy/attention to detail essential
  • Commercially aware
  • Able to remain calm under pressure in a fast moving environment
  • Results-oriented & tenacious

Our culture:

Our culture is inclusive, modern, friendly, smart & innovative we seek to employ bright, positive thinking individuals with a can-do attitude. Our people enjoy challenging themselves to be the best at what they do if that sounds like you, youll fit right in!

Our values:

  • Passionate
  • Flexible mindset
  • Humble & Social
  • Curious
  • Accountable
  • Diverse & inclusive.

What we can offer you:

  • A dynamic start-up environment
  • 25 days of paid holidays (plus a Birthday Day & an additional day off around Christmas)
  • Dynamic working hours
  • Remote working once a week
  • Life Assurance 4 x annual salary.
  • Pension Scheme
  • Flexible Benefits: Private Medical, Private Dental, Gym Subsidiaries, Cycle to Work Scheme, Travel Account, Group Health Assessment Scheme, Group Cash Plan Scheme
  • Free fruit every day
  • Free lunch on a Wednesday
  • A prosecco & beer fridge every Friday
  • The right mix of challenges, learning & development opportunities

Process

Our approach & style is professional yet down to earth. Whilst challenging, we hope the process will be as engaging & insightful for you as it will be for us.

Individuals seeking employment at Contentive must note we see diversity as a really positive thing that actually creates a better workplace & delivers better outcomes, so we are really keen to maximise the diversity of the workforce & actively encourage applications from anyone & everyone

 
 
 
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