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Department: Marketing Sciences
Employment Type: Fixed Term Contract (Secondment)
Duration: 6 months
Location: London (including c. x1 per week in Eastleigh)
WHO WE ARE
We are RAPP world leaders in activating growth with precision & empathy at scale.
As a global, next-generation precision marketing agency we leverage data, creativity, technology, & empathy to foster client growth. We champion individuality in the marketing solutions we create, & in our workplace. We fight for solutions that adapt to the individuals needs, beliefs, behaviours, & aspirations.
We foster an inclusive workplace that values diversity & emphasises personal well-being.
THE ROLE
Overview:
RAPP are in the process of defining a new loyalty proposition for a well-known DIY retailer. This will be a complete shift from the current programmes & will touch all parts of the business.
In addition, the business are undergoing a big data transformation, moving from old legacy systems to Azure. This consolidation of data sources means greater visibility & more accurate data & a more opportunity for sophisticated uses of data.
General information:
This a client facing role. The person will sit within the clients Loyalty team. They will set the priorities.
The expectation is that the candidate can do the hands-on work & provide proactive recommendations to the clients based on results.
The candidate will also have a line into the client team at RAPP so they can remain close to the strategic approach for the loyalty programme & can tap into the wider team to help with insights or recommendations (e.g. they wont be on an island for this secondment).
There will be an initial onboarding with the RAPP team, & then a more detailed onboarding with the clients Data Analytics team to understand data, data tables, systems, etc. This will require time on-site at the clients office in Eastleigh on average once per week, with the other 2 in-office days at our London office.
Responsibilities:
- Preparation of results reporting for always on & ad-hoc campaigns. This includes reviewing comms engagement, channels of response, conversion, ROI, incremental impact, etc.
- Regular review of Loyalty stats. Similar to report above but specifically for Club & TP e.g. total active members, ATV, Avg. frequency, revenue of member vs non-members, etc.
- For all outputs, provide insights & recommendations, liaising with the RAPP team as needed.
- Development of dashboards in Power BI (once data transformation is complete). Dashboard views to be co-defined with the clients Loyalty team & reviewed with the clients Data Analytics team to ensure correct data points are featured.
ROLE REQUIREMENTS
- Currently in a similar role either as a Senior Data Analyst looking for the next step up OR a Associate Data Analytics Director
- Python on Azure Databricks (if were looking for anything more advanced)
- Any experience with Braze data would be a bonus as well
We are RAPP. And we cant wait to meet you.
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