As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable & secure payment network - enabling individuals, businesses, & economies to thrive. Our advanced global processing network, VisaNet, provides secure & reliable payments around the world, & is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, & fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network & scale to reshape the future of commerce.
At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, & be part of an inclusive & diverse workplace. We are a global team of disruptors, trailblazers, innovators & risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, & doing meaningful work that brings financial literacy & digital commerce to millions of unbanked & underserved consumers.
You're an Individual. We're the team for you. Together, let's transform the way the world pays.
Management & implementation of Visa brand marketing campaigns for the selected consumer segments at market level that support the achievement of local business & brand objectives.
2. Principle Responsibilities/Key Results Area
Work to grow Visa's client business by delivering marketing solutions that maximize revenue & profitability for assigned products & services.
Apply analysis of card payment trends, market opportunities, cardholder behaviour in order to make strategic recommendations on future business direction & marketing communication strategy, as well as implement tactical marketing initiatives designed to meet short term client & market needs. Suggest relevant Visa-led marketing campaigns, help to identify partnership opportunities with merchants, implement the campaigns in cross functional teams & develop communication tool-kits for the clients in order to communicate the activities
Coordinate research projects together with the CEMEA hub team.
Continually monitor existing & potential competitor marketing activities to identify new opportunities or highlight potential causes for business concern. Feedback & update all staff as appropriate & recommend strategies & solutions
Enable the country management team & other stakeholders (e,g, other related functions) to influence development of marketing strategies & program development. Ensure key stakeholders are fully informed of all campaign activities beforehand, accommodate their feedback/input & act accordingly. Manage cross functional teams.
Manage the allocated budget for respective assets & activities & ensure all activities are performed within parameters fully an on time in accordance with Visa policies & requirements.
Provide quantitative post-campaign & regular performance analysis in due time & incorporate learnings into future projects.
Actively support the global brand strategy by ensuring all campaigns comply with the brand strategy & visual & verbal guidelines & Visa policies.
Serve as local Center of Excellence for the CIS SEE region for all the key strategies. Be in constant contact with the regional Centers of Excellence on key strategies, gather best practices throughout the world & share it with other Visa Regional offices. Provide brand related induction to the new members of the team, support them with all the brand related knowledge & train them on Visa brand guidelines understanding.
Effectively manage all stakeholders responsible for the successful implementation of a campaign including agencies, suppliers, merchants & banks & others as appropriate
Manage all marketing agency relationships, including annual evaluation & scoping process ownership during agency fee negotiations.
Develop & implement integrated client marketing plan for assigned client business on a yearly basis & update quarterly as appropriate, if needed
3. Financial & Organizational Scope
Administration of the marketing budget to include monitoring, budget log management, variance analysis, liaison with finance & reporting of monthly budget forecasts.
4. Reporting Relationships & Interactions
This position reports to Marketing Senior Director. The candidate will interact with various levels of management across the organization in CIS SEE & within CEMEA. Strong interpersonal skills are required to address on-going needs of the organization.
Master's degree in business or a related field with a marketing foundation
Demonstrated track record in the development & implementation of integrated campaigns as well as marketing consultancy & agency management
Experience in social/ digital marketing
Strong adherence to internal processes in highly controlled environment
Strong communication & influencing skills at all levels with all stakeholders, team player able to coordinate cross functional teams
Innovative & creative thinker with a track record of delivery & proven ability to manage several projects concurrently & see them through from conception to conclusion
Must have worked in an international environment, familiarity with culture & values is of paramount importance
Multicultural sensitivity & interpersonal relationship management skills are essential including the ability to work effectively as part of a decentralised marketing function & a multi-functional office team
Must be comfortable working in a fast paced, hands-on, growth orientated work environment
Must be self-confident & able to think on their feet
Strong personal motivation & commitment
Proficient Russian&English speaker.