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Andela // global talent accelerator
 
Marketing, Full Time    Remote, New York City, USA    Posted: Thursday, March 04, 2021
 
   
 
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ABOUT ANDELA

Marc Andreessen, co-founder of the venture capital firm Andreessen Horowitz wrote: software is eating the world. That statement is just as true today as it was eight years ago.  Software is embedded in our day-to-day, & few industries are immune.  Peak behind the code & you will find brilliant engineers pushing the boundaries of what is possible.   

Talk to any engineering leader & they will tell you that access to talent is their number one barrier to building software & growing their business. Research the industry & you read about the 1 million computer-programming jobs that will go unfilled in 2020. 

That is where Andela comes in. We help engineering leaders at companies big & small bridge that gap. We are building tools, systems & processes to connect talent, no matter where they live, with the opportunities to do great things. To date, we have identified 1,000+ software engineers from emerging markets & placed them as full-time, embedded members of development teams at over 200+ tech companies. Along the way, we have raised over $180M from Al Gores venture fund, Generation Partners, Google Ventures, Spark Capital, the Chan-Zuckerberg Initiative & Serena Ventures. 

And we are just getting started.

Who We Need:

Field Marketing Manager with passion for making his /her measurable contribution driving strategy, development, & execution of all field marketing campaigns with focus on awareness, engagement, & lead generation. You will be responsible for the planning, implementation & execution of integrated campaigns/programs designed to drive pipeline growth objectives. Support Andelas go-to-market  strategy through direct, indirect, ABM, & post-sale customer engagements. Navigate in close alignment with the sales team will be critical to understanding the unique needs & ensure measurable success. Develop personal relationships with sales at all levels to create a feedback loop which is essential to maintaining a healthy relationship between the teams.


What Youll Do:

  • Own end-to-end delivery of hosted & sponsored virtual & physical event programs, including all logistics, production, event platform technology and/or venue sourcing, project management, budget tracking, & audience acquisition
  • Maximize reach & presence at third party events through multi-channel marketing campaign support
  • Develop 1:1 & 1: Few ABM programs that effectively drive new pipeline & expand opportunities for Mid-Market, & Enterprise accounts
  • Showcase both a creative & innovative approach to the customer & prospect experience, delivering programs that are effective & drive results
  • Demonstrate excellence in building & deploying concurrent event programs across multiple territories
  • Partner with product marketing & creative teams to develop content & deliverables that are aligned to the target audience, personas, & market segmentation
  • Define all KPIs & partner with Marketing Operations/Analytics to maximize spend & return -- adjusting plans & objectives when appropriate
  • Work closely with cross-functional teams such as sales, product marketing, web, content, marketing operations, sales enablement for all content, program, & tool development
  • Own reporting & tracking of programs ROI
  • Manage external agencies including media vendors & creative/digital agencies
  • Manage budgets, timelines, resources, processes

Skills Youll Need to Have:

  • Demonstrated success in independent working style, developing & leading field marketing programs, equivalent of 5+ years of field marketing experience
  • Background in B2B marketing to technology audience
  • Lead with collaboration & sharing best practices. Confident in ideas & recommendations, with openness for trying new things & knowledge that there is more than one way to accomplish success
  • This person must be a self-starter, highly motivated, team player & problem solver
  • This is an individual contributor role, with both strategic & frontline responsibility, so ability to partner with cross-functional teams for support is essential
  • Daily, hands-on user of SFDC for pulling metrics & records, with support from Marketing Operations for dashboards
  • Exceptional project management skills to show plan articulation, timelines, production schedules, KPI scorecards, or any other required metrix 
  • Strong writing, presentation & verbal communications skills, with the ability to clearly & simply articulate concepts, messages & strategies
  • Passion for results, measurement & optimization to continuously drive ROI

We are an equal opportunity employer & value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

#LI-Remote

This role is fully remote & work from home

 
 
 
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