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Refinery29 is the cornerstone of fashion, beauty & shopping for a new generation.
New York    Posted: Monday, December 24, 2018
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About Refinery29:

Refinery29 is the leading digital media & entertainment company focused on women with a global audience footprint of 550 million across all platforms. Our mission is to be a catalyst for women to feel, see, & claim their power by providing optimistic & diverse creativity, storytelling, & points of view. We deliver style & substance to an audience that's highly engaged across a variety of devices & destinations, from the original video & editorial features, to live experiences & social storytelling. Please visit,, and for more information & to browse content.

About the role:

The SVP of Experiential will be responsible for leading the expansion of our experiential business by defining a vision, evolving ways of working, team culture & cost model to drive scale, innovation, & award-winning creative experiences. The focus will be on expanding our 29Rooms experience as well as overseeing ideation thru execution on all co-branded events. The SVP of Experiential reports to the Chief Content Officer & partners closely with the Executive Creative Director to ensure that all experiential experiences are thoughtfully conceptualized & executed.

What Makes an R29er?

You have commitment & passion for the mission of R29 to be a catalyst for women to feel, see, & claim their power & realize their infinite potential. You are a magic maker who sees possibility & turns dreams into reality. You are a collaborative, solutions-oriented thinker who understands & appreciates a safe space where conflicting points of view are debated openly & constructively.

What you'll do:

Strategy, Growth, & Leadership

  • Identify & implement strategic vision to scale experiential business & develop new experiential revenue & partner opportunities
  • Collaborate with revenue, creative & press executives to ensure priorities are aligned & goals are met
  • Ensure we create events that align with our brand & mission, driving true value across a range of metrics (i.e press, social reach, consumer engagement, revenue, client buzz)
  • Ensure that all events have clear goals & vision to fuel creative direction & flawless execution
  • Enhance & develop client relationships & generate new, productive leads
  • Be a visionary leader with the ability to build & empower top performing talent & teams
  • Guide department growth by streamlining & developing new procedures/best practices to improve efficiency & creative process
  • Lead & motivate the department including fostering cohesion as well as individual development with an emphasis on strong communication & transparency

Production & Process

  • Fiscally responsible with success overseeing large budgets & costs in detail, managing profitability & margins
  • Adept at managing large-scale productions ($5M+)
  • Ensure team members track budgets, remain on budget & communicate risks in real time
  • Help reinvent the process in which we concept, develop, pitch & package event offerings more
  • Drive a collaborative system & way of working between creative, strategy & production both within the team & across departments
  • Vast knowledge of event management & production needs; Able to both negotiate with & manage vendor partners
  • Create a robust list of strategic vendors & partners to drive cost efficiencies & deepen partnerships
  • Play exec sponsor role on tentpole projects, providing leadership & support to produce the most successful events that meet goals & expectations
  • Ensure a strong organizational structure, & implement processes & systems to increase productivity.

Creative Direction

  • Oversee the Creative Leadership team that develops a long-term vision for the brand across varying mediums, leading major marketing initiatives, focusing on the core business issues, defining challenges & goals, & setting strategic direction to accomplish immediate & long-range objectives
  • Develop trusted, relied-upon relationships with creative leadership team & partner with them in the creative development process.
  • Responsible for the experiential team in regards to creative execution, ideation, & hitting revenue goals for experiential as well as ensuring we stay on budget, margin, & are retaining clients. Responsible for growing our experiential business

What you have:

  • 10+ years of relevant experience, agency experience preferred
  • Proven track record of delivering measurable success for an events business, inclusive of managing budgets (+$5M) & profitability, revenue growth & winning creative
  • Must have a range of existing production vendor relationships & have a finger on the pulse of relevant industry talent
  • The ability to be an example of positive change: experimenting to improve on ideas, concepts, & processes to make creative work stronger.
  • Ability to craft an opportunity to its highest potential, regardless of budget, with a dedication to excellence.
  • Strong management experience overseeing team ranging in skill-set & career level
  • Hiring, management, & mentorship experience. You can develop & nurture a team.
  • Experience collaborating & managing up & down in an organization, developing strong relationships.

To be successful here you are:

  • Passionate about our mission.
  • A strategic thinker with the ability to execute on the big picture
  • A skilled people leader, passionate about growing & nurturing talent
  • A leader who appreciates the power of diversity & practices empathy & respect for others
  • Agile, comfortable working in a fast-paced, high volume environment
  • A problem-solver who sets an example of positive change
  • Inspired to push boundaries & take work to its highest potential
  • Able to collaborate across different departments & workflows, building relationships
  • Someone who inspires, educates, & empowers others to feel see & claim their power
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