THE COMPANY
MPOWERs borderless loans & scholarships enable students from around the world to realize their full academic & career potential by attending top universities in the U.S & Canada.
As a mission-oriented fintech/edtech company, we move extremely quickly & leverage the latest technologies, global best practices, & heavy analytics to tackle one of the biggest challenges in financial inclusion. Were backed by over $150 million in equity capital from top global investors, which enables fast growth & provides our company with financial stability & a clear path to an IPO over the coming years.
Our global team is composed of former management consultants, financial service & technology professionals, & other experts in their respective fields. We work hard, have fun, & believe strongly in our cause. For us, MPOWERs mission is personal.
As a member of our team, youll be challenged to think quickly, act autonomously, & constantly grow creatively in an environment where fast change & exponential growth are the norm. Ideation & implementation happen very quickly. We value feedback & emphasize personal & professional development by providing the resources you need to further your skills & grow with the company. MPOWER is committed to cultivating your strengths & curiosity & helping you make an immediate impact.
MPOWER has been named one of the best fintechs to work for by American Banker for the past 5 years in a row. We are honored to be nominated by multiple agencies & publications for our leadership in Tech, diversity & social impact. We pride ourselves on being a growth company for grown-ups, where there are no pool tables but rather great health, education, & maternity/paternity benefits instead. Our team diversity has been recognized as well; were one of the most diverse workforces in the world in terms of nationality, gender, religion, age, sexual orientation, & educational background.
THIS IS A FULL-TIME POSITION BASED IN WASHINGTON D.C.
THE ROLE
As a Marketing & Site Manager, you will play an integral part in driving traffic, increasing user engagement, & tracking & improving overall site health. This includes but is not limited to elevating the quality of the site & its performance across a variety of facets. The ideal candidate will be a self-starter thats impact driven & has extensive experience maintaining & elevating a B2C content driven website. Your responsibilities will include:
- Increasing traffic, engagement & key conversions through SEO best practices & quality content to reach students world-wide
- Delivering a steady stream of informative content that engages users by writing & working with freelancers
- Ensuring consistent & compelling brand tone across all customer communications for user continuity
- Managing email newsletter content to drive key metrics & deliver the best possible resources to our audience
- Monitoring & maintaining site health including all site products to ensure optimal performance world-wide, consistent resources & ongoing reliability amongst our audience
- Working with departments throughout the organization for results-driven partner promotion
THE QUALIFICATIONS
- Bachelors degree in Business, Marketing, Communications, or a related field
- 8+ years of experience producing B2C marketing content in financial services, consumer finance, or a similar industry
- Experience working in an international context & addressing a diverse global audience with a strong sense of cultural sensitivity is a must
- A data-driven approach that is closely aligned with the MPOWER mission & having impactful results that reach students around the globe
- A strong understanding of SEO best practices & a step-by-step approach to increasing web traffic while maintaining site health metrics & aligning with brand standards & values
- A self-starter with an ownership mindset who is comfortable juggling multiple projects at once
- Superior communication, presentation & facilitation skills with the ability to express complex concepts in plain language to reach broader audiences
- Tech-savvy with the ability to pick up product details with ease
- Able to produce deliverables on a tight deadline amongst competing priorities
A passion for financial inclusion & access to higher education is a must, as well as comfort working with a global team across multiple time zones & locations!
In addition, you should be comfortable working in a fast growth environment, within a small agile team, embracing fast-evolving roles & responsibilities, variable workload, tight deadlines, & a high degree of autonomy.
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