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Vayner Media // social-first digital shop
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Whats up? Were VaynerMedia! We are a contemporary global creative & media agency with an expertise in driving relevance for clients & delivering impactful business results. The independently-owned agency was founded in 2009 & has offices in New York, Los Angeles, London, Singapore, Australia, Mexico, Japan, Malaysia, Mexico City & counting! VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards & The Webby Awards. It is part of the VaynerX family of companies.

Culture is our key & Empathy is how we build it. VaynerX is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative & strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in & day out, we propel some of the biggest brands in the world to the intersection of attention & culture. In LatAm, we are proudly +40, beginning to service a diverse client all around the region.

The PITCH

Were looking for an experienced Country Manager with experience leading a portfolio of clients & experience in managing a country, a keen understanding & love of social media & exceptional client services skills to drive growth & integration across our core markets You must LOVE all things social, especially TikTok, already on multiple platforms & be passionate about the role social can play in building brands & connecting to audiences in an authentic way. This is an always on role that moves daily & will put you at the epicenter of culture.

Our teams are lean, & you will need to dip down to support the team when needed, but at the same time be able to delegate, making sure the day to day is being run smoothly & efficiently in order to deliver insights-driven work on a daily basis. You will be passionate about the work you do, about the agency you represent & in doing so will be at the forefront of strengthening client & partner agency relationships both here in Mexico & across LatAm.

Heres where you come in.

Deliver best-in-class client services while running the daily grind of a country manager, lead client partnership & possess social media expertise in Mexico setting the ways of working & driving how the team innovate & operate, as we grow into new markets, establishing & strengthening the role the brands you will lead, can play in peoples lives. You will build valuable long term client relationships working with senior clients who understand the broader strategic opportunities of an audience lead, digital first approach & the role it can play in driving business results.  You will focus on the strategic direction of the accounts & drive innovation & the Vayner way through everything you do.

The Brief

The Role TL;DR:

  • Set the local vision & strategy, & build the VaynerMedia business in Mexico.
  • Hire & lead a world-class team of modern marketing practitioners.
  • Take VaynerMedia products & principles to market, & drive product excellence
  • Manage the Mexico P&L, & ensure operational excellence through close collaboration with regional leadership.
  • Drive new business from local clients, plus expansion of international VM business into Mexico.
  • Own c-suite level client relationships & growth
  • Support education of local clients, & our own teams, to aid product success.

The task at hand

Business Oversight & Growth :

  • Responsible for VaynerMedia business operations & growth in Mexico.
  • Own the VMMX P&L, accountable for revenue & profit targets, managing monthly, quarterly & annual business analysis, budgeting & reforecasting, & supporting VMLatAm auditing & compliance requirements.
  • Directly manage front-office operations, & collaborating closely with regional operations leads to maintain & develop all necessary systems, policies & procedures to ensure back-office operational excellence.
  • Establish & convert a diverse new business pipeline for creative & media opportunities.
  • Build trusted-partner relationships at the c-suite level within our clients organizations. Deliver strategic advice to CMOs, derived from industry insights & category expertise. Understand their business challenges & individual market conditions, & evolve our organizational remit & capabilities to deliver against business results.
  • Identify entry points into new categories & markets, & establish clear strategies to take advantage of these opportunities to drive growth for VM Mexico.
  • Ensure the local organization is well structured, well trained, & well utilized, overseeing hiring processes & responsibly managing agency resources.

Strategy & Communication

  • Outline a clear vision / mission for VM Mexico, with identified business priorities & a roadmap for growth to deliver against long & short term goals.
  • Communicate directly into the Regional MD, maintaining clear & open lines to provide market insights, identify opportunities, & manage risks within the Mexico market.
  • Drive the go-to-market roadmap in Mexico, to operationalise VaynerMedia products in market.
  • Make & communicate clear decisions that are in the best interests of the company, both now & in the future.
  • Set & measure clear,  meaningful, & consistent KPIs across the VM Mexico team.
  • Collaborate closely with specialist leaders (Creative, Media, Strategy, Production, Platforms etc..) to improve quality of client deliverables, process, & overall output of the agency.
  • Ensure company policies & legal guidelines are clearly communicated & adhered to.

People & Culture

  • Build a cohesive & high-performing team, that is both innovative & accountable, & acts with empathy
  • Embody the VM cultural values & consistently exhibit them through your behavior.
  • Inspire, motivate & mentor the entire VM Mexico team, driving a commitment to VM cultural values, & best-in-class social & digital marketing across creative & media disciplines.
  • Drive the career growth of your team, overseeing local L&D programs & talent development paths to ensure we are building future VM leaders from within the team.
  • Build a pipeline of top talent across the Mexico market to enable future growth.

Think lab & not agency. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. Were willing to break rules, try new things, & test hypotheses if it means better understanding our craft. Its fun!

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, & the opportunity to collaborate with the talented & enthusiastic crew, work with big brands excites you, as it does us. 

 
 
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